Why is it that certain websites begin with “http”, while others being with “https”? Simple. This extra “s” indicates that a site’s connection is secure. When browsing a site labelled “https”, all ingoing and outgoing information (most importantly, sensitive information) is safe. That “s” is powered by technology by the name of SSL. This stands for Secure Sockets Layer, and is the standard security technology for creating and upholding an encrypted link between a browser and server.
Without SSL, private information is at risk. The website is not secure, and any information entered (such as credit card information) can be easily intercepted and stolen by hackers. This is not possible with SSL. It’s getting more and more important to let your visitors know that they can browse and purchase on sites with peace of mind. Hackers are getting smarter, and technology is getting more and more advanced.
SSL is a proven way to secure a site’s information and bring visitors peace of mind. Cybercrime is on the rise, and SSL can be easily identified by a small padlock in the search bar. Upon seeing this padlock, it is the user’s responsibility to decide whether they want to go forth.
What’s more, SSL is fantastic for SEO. While SSL’s main reason for existence is to secure ingoing and outgoing information, it’s also a part of Google’s search-ranking algorithm. In fact, Google themselves stated that if there are two websites with equal search results, but one has SSL, it would likely receive a higher ranking.
Getting an SSL certificate for your site is easy, and costs vary from around $50 up. It all depends on the type of site you own, and if it’s a business or ecommerce site. Most certificates are available for a year or two, however, longer term options are available. Get in touch with our team to find out more. We’re always at the ready to share our inside industry knowledge with you!