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Why Facebook “likes” help grow your branding

As we have mentioned before – just once or twice – social media is a powerful online marketing tool.

The main sites – Facebook, LinkedIn and Twitter – offer a myriad of opportunities for the savvy business person to create “buzz” and source leads.

Of these, Facebook has firmed as the most effective and popular platform because of the choices it offers – creating exclusive groups, setting up email lists, displaying products and more. It is especially beneficial for business to customer interaction.

Think of Facebook “likes” as viral marketing. When someone likes your page, your updates will appear in their newsfeed. Then, when they comment or like a status update, or accept an invite to an event, their friends will see their interaction with your page.

It’s a virtual “word-of-mouth” – when a person ‘likes’ your page or post, they are, in effect, recommending your business to their friends.

Here are a few more reasons why page and post “likes” can grow your brand:


When someone likes your page or post, it’s like an instant review, with very little effort on anyone’s part. They are telling their friends that your brand is trustworthy.


If you run a product-based business, you can easily see what products may be popular by how many “likes” they get when you post a picture. It’s much cheaper and more instant that running a full market research campaign.

On-going promotion

As mentioned before, Facebook “likes” can easily go viral, especially if you create a compelling product page or wall message. Once you reach critical mass of “likes”, this means your message never ends.

But remember, like any marketing, posts and pages on Facebook need to be targeted to the right audience and offer benefits rather than features.

For more information, or for advice and assistance in setting up and promoting your Facebook page and thus your brand, call Direct Sites Online on 02 9557 7623 or email


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