It may surprise you to know that lot of pieces may be involved to set up a website. Proper planning is required to building a website which also involves how to market it to potential customers.
In a bid to ensure that you achieve the best for your business, we have come up with a list of essential points you will need to consider when setting up a new website so as to achieve a simplified process.
What is the purpose of setting up the website?
There are many reasons why websites are created. Many consider it as a storefront, some take it as a depository of valuable information while others engage it as a medium of capturing leads. You can never know where to go with an effective website until you fully understand what to do with it right from the start.
Who is it created for?
Until you have understood why you need a website, then you can now answer this question. This will help you to know your audience, plan for your audience and provide for your audience. One good thing about creating a website is that there is always room for expansion in the future irrespective of how you started. You can begin by setting up the main pages and expand your site later. Think about other things that can make your site to not only look attractive but also interesting to your audience, such as social media links, ‘how to’ videos and other online checkouts.
Choosing a domain name and finding a hosting service
A hosting plan and a domain are needed to get every website up and running. It is important to choose a domain name that clearly represents your business. A .com.au TLD is best for an Australian business. If there is an extension that is of particular relevance to your business, you could register them for brand protection.
There is no need to begin with an expensive hosting package however, it is recommended to get your site hosted with a web host company that offers excellent customer support, favorable options in case you want to expand your website and 99.9% uptime.
Setting up a website
You can set up a website yourself. There are many services that make the task quite simple and easy such as WordPress. You can use this CMS to create a professional-looking site at little or no cost. However, you could choose to hire a professional web designer to help you create a custom website and manage it for you.
In order to ensure that your site is recognized by people and that it is actively driving in traffic, then you will need to advertise it. This can be done through social media channels e.g. Facebook, Search Engine Optimization e.g. Google or in the real world e.g. word of mouth.
Lots of effort and consideration is required to set up a website however, things will become much easier once a plan is created and followed.