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What on earth is responsive web design?

Things move fast in world of information technology and the latest buzz is all about responsive web design. But what is it and how can you make it work for your business?

Put simply, responsive web design includes various elements – such as fluid grids and flexible images – which make a web site adapt to different viewing platforms, with different screen sizes and resolutions.

It means that people accessing the internet via smart phones or tablets have a user-experience that is comparable to if they accessed the same site via their laptop, PC or Mac.

With more and more people using smart phones and tablets to access the internet, responsive web design makes good business sense.

Australia has one of the highest percentages of population who own a smart phone – second only to Singapore – and upwards of 70 per cent of those people use their phones to browse the internet.

While there, they search for products, check out their social media profiles, take and upload photos and “check-in” via apps such as Foursquare.

There are many other advantages to using responsive web design when developing your site, mostly due to the fact that you can create one design and it will automatically adapt itself based on the screen size of the smart phone or tablet.

  • Save time and money because you won’t have to maintain separate websites
  • Each page will have a single URL and you won’t have to worry about situations where some sites link to your mobile site while other link to your desktop site, thus diluting SEO for both.
  • Your analytics reports will be more accurate as they will consolidate both mobile and desktop visitors
  • Social media sharing will be streamlined and, again, the statistics from Facebook, Twitter etc will be more accurate.
  • For the technologically savvy, responsive designs are easier to maintain as they do not involve any server-side components.

And if that’s not enough to convince you, Google has officially recommended responsive web design as its preferred way of building websites for smart phones and tablets.

Direct Sites Online specialises in responsive web design, call us today on 9557 7623 or email



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