It’s all well and good to have a clean, crisp well-designed website, with keyword-rich copy and thousands of backlinks, but it will do you no good if no-one actually stays on your page long enough to make a sale.
Did you know that you have less than 10 seconds to impress a visitor to your site? If you don’t grab them straight away, you may lose them forever.
This is why your home page (or landing page, or welcome page) needs to not only be optimised for Google searches, but it also needs content that engages readers and makes them want to have a look around.
How do you know if people are staying? If you have Google Analytics installed (and you should) have a look at the bounce rate. This is the percentage of people who leave before looking at other pages. Anything over 50 per cent is a worry.
The good news is there in a simple to reduce the bounce rate and keep people on your site until they make a purchase. Or at least until they bookmark the page.
One word: content.
The longer solution is that cleverly, crafted engaging copywriting will keep them wanting more – it may turn 10 seconds into 30 seconds, into a minute, into a sale.
Among its many services, Direct Sites Online offers copywriting and editing to all its clients. Whether you need something crafted from scratch, or just want your own words fine-tuned, contact us on firstname.lastname@example.org