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Website marketing: RSS feeds

By now, most of you have probably heard about RSS feeds, but do you know exactly what they do – or how to set them up?

RSS feeds have been around for about 10 years or more, but until recently have remained in the techno-sphere. Nowadays, their use is becoming more widespread and it’s time to learn more.

Basically, when someone subscribes to an RSS feed on your website or blog, they get immediate notification – via their RSS reader – when that website has updated its content. It’s much more efficient than your customers having to bookmark your site, and it’s a great way to get return visitors.

And you can download an RSS reader for free – one of the most common is Google Reader (is there anything Google can’t do?) but there are many others.

Apart from the obvious benefits to your customers and clients of putting an RSS feed on to your site, there’s also the added bonus of search engine optimisation – that’s right, many search engines and directories accept feed submissions, which may well boost your ranking.

RSS feeds are a perfect way of telling your customers about special deals, new blog posts and more, without the fuss of collecting email addresses and sending newsletters.

If, however, your content is stale, then you need to fix that first. Search engines like active sites.

Contact us at to discuss how we can help you include an RSS feed on your website.


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