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Website marketing: Link building

Link building is a great way to get search engines to notice your website. It can, however, be quite time consuming and needs a little bit of specialised knowledge.

So what is link building? Put simply it’s about creating effective backlinks to your site by using various means.

Here are some of the simpler strategies to get you started.

  • Internal linking: If you have a blog (and you should) on your site, hyperlink some of the text back to your site. This is a very easy link building option.
  • Article submission: Many online magazines (e-zines) accept articles which include links to relevant websites. Some of the more popular are www.ezinearticles.com and www.articlebase.com or there’s the Australian-based www.flyingsolo.com for micro-business.  Finally, there’s a website called www.buildmyrank.com which is kind of self-explanatory. Most e-zine articles should be around 500 words, except for build my rank, which accept articles as short as 150 words (and you can add one back link for each 150 words).
  • Press release distribution: This is similar to article writing, except it’s using online press release distribution services, rather than e-zines. The most common is www.prweb.com. All releases need to include a backlink. Not only is it a great link-building option, you might even get some press or blogging coverage.
  • Directory submission: There are many free online directories that accept business listing. Some are general, while others are targeted to your industry. Direct Sites Online can help you find the right directories.
  • Social media: Make sure all you social media accounts link back to your site. And that the links are easy to find.

There are a couple of important things to keep in mind when building links:

  • Relevant anchor text: Don’t use “click here” or “find out more” as your anchor text as it won’t help you search engine optimisation. (Don’t believe me? Google “click here” and see what comes up). Instead, make the text relevant to your business.
  • Content that people want to read: In order to get sales, you need people to return again and again to your site. Or, even better, you want third party links from other sites. That won’t happen if no-one wants to read your content. Or if you don’t continually refresh the information.

The bottom line is that building high quality links is not difficult, but it is extremely time consuming and requires basic SEO knowledge.

That’s why it’s best to leave it in the hands of the experts at Direct Sites Online – giving you time to concentrate on your business. Contact us on info@directsitesonline

 

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