As an added bonus, a redesign, with search engine optimised content and clever use of keyword-rich meta tags, might just help your business get heard above the noise of your competitors on the Web.
You may well have heard of the marketing acronym – AIDAS – which is the process by which a customer goes through the “conversion funnel” from arriving at your web page (or bricks and mortar shop) through to purchasing your product or service, and if you get it right, they will come back again and again.
So what does AIDAS stand for??
1/ Attention: It’s pretty much common knowledge that you have less than 10 seconds to impress a new visitor on your website. You have to grab them immediately, or they will likely be gone forever. So this means eye-catching layout and design to engage the customer.
2/Interest: So now you have their attention, next you must capture their interest. This is where content comes in. You need to not only accurately describe what you sell, but also what your point of difference is. And you need to do it in a way that the customer enjoys reading all about you.
3/Desire: The next step is to grab the customer by his or her emotions, which means a strong call to action that they can’t ignore. They must feel that they need your product or service and they need it now.
4/Action: You’ve grabbed their attention, captured their interested and made them desire what you offer. Now what? Well, you need to make it as easy as possible for them to go through with their purchase, or seek a quote for service. This could be as simple as a clickable contact button, free newsletter subscriptions or simple enquiry forms. And if you are selling a product, this is why it’s worthwhile to include a privacy-protected shopping cart. People might be put off if they need to phone, or buy from a bricks and mortar outlet.
5/ Satisfaction: Aah, a happy, satisfied customer. One who will come back to your business time and again, and could even refer their friends. And we all know referrals and good word-of-mouth is the best marketing you can’t buy.
Do you think your website would pass an AIDAS test? Contact Direct Sites Online today at firstname.lastname@example.org to improve your website conversion rate.