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Website design: Incorporating SEO into your design

It wasn’t long ago that website designers only had to think about design – was the website functional? Did it address the client’s requirements? Was it user-friendly? Did it look good?

Then, along came Google and people realised that in order to be seen by prospective clients, you needed to optimise your content for search engines. And a whole new niche was born.

So now, not only do we need good design and quality content, it also needs to be optimised. After all, your website is a vital marketing tool, and it’s no good if no-one sees it.

But how to you achieve both good design and good SEO without feeling you have sacrificed something?

Well, if you follow these five rules, it’s actually pretty easy.

1. Develop both simultaneously.

It’s best to research and integrate keyword phrases into the design in it early drafts. This means the text, the tags and the coding. If this doesn’t happen, and the keyword etc are added later, there’s a risk of stuffing up the design, not to mention changing the directory structure and introducing errors such as broken links.

2. Remember to KISS (keep it simple, stupid)

Search engines aren’t impressed by flash and other fancy add-ons. Neither are most users (after all, the novelty value of the web is well and truly over.), and smart phones won’t even load the site. And the bonus is simple designs are easy to alter if needed.

3. Sometimes design is king, sometimes SEO.

That’s right, you win some, you lose some. The key is to know which is which. If you are a local interior designer who relies on referrals, then obviously your website design needs to reflect your design sensibilities, but if you are an online retailer, then the only way people will see your site is with good SEO.

4. Sometimes your ‘perfect’ vision will be incompatible with the necessary SEO copywriting.

You might be upset at first, but if you start seeing an improvement in your bottom line, it will be worth it in the end.

Direct Sites Online designs and updates websites with the end user in mind, and integrates SEO into all its packages. Contact us now on





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