Well, for a start, they are better designed and have interesting and informative content, thus being clever enough to avoid these 10 common
- All flair, no substance: Sometimes web designers – and clients – can get all carried away with the whizz-bang design elements, such as flash animation, and forget about the goal of the website – to turn hits into paying customers! Remember, there are still people out there with slow processors and even slower internet connections. Too much animation will drive these potential leads away. Finally, interactive flash elements, if used incorrectly, can damage your search engine optimisation strategy.
- Love it and leave it: Some people get all excited about their website being “finished”, but online presence is never finished. Think of it as a living thing – when you ignore it, it withers and dies. You need to have an ongoing budget line to ensure you can “tweak” it regularly. And not just for content – but for ongoing functionality and navigation improvements.
- Too busy: Some websites are just so full of conflicting elements that you don’t know where to look. There’s a picture here, some text there, a video over in the corner and so on. When it comes to website design, remember the old adage – KISS (Keep it Simple, Stupid) adage. A clear, clean font, complementary colour scheme and plenty of white space.
- No blog: Every man and his dog had a blog these days, and there’s a reason for this – it has huge traffic-generating potential. For a start, Google loves blogs because, by their very nature, there’s regular new content. But also, if you give great advice and assistance to people in your industry, they will keep coming back.
- Not mobile-friendly: More and more people are using their smart phones to browse the internet. Therefore, if people can’t read your site with a mobile phone, you’ve immediately lost many potential customers.
- No call to action: Unless the aim of your website is to be merely an online brochure, you need to convert viewers into customers. So if its purpose is to have them contact your bricks and mortar shopfront, then you need prominent contact details; if it is to drive online sales, then you must have user-friendly shopping cart add on.
- Selling yourself short: A lot of people think that if you accept advertising on your website, you have “sold out”. So what if you have? A person has to make a living, you know. But you will never be able to accept advertising if you haven’t left room for it, so you need to build that into your design – in fact, it’s best to develop an advertising strategy before you even begin the design.
- Messy or inconsistent branding: Your website does not stand alone from the rest of your branding. So, again, make sure your branding strategy is in place before starting the web design.
- No way to capture visitors’ emails: The best websites (in terms of conversion) have developed a database of contacts through offering an e-newsletter, e-book or special deal for subscribers. This database is invaluable, as it means you have the attention of people interested in your business. If you don’t have this,
you are missing out on possible ongoing clients.
- No social media integration: If you’re in business and don’t have a social media presence these days, you may not be in business long! But there’s no point having this presence if your website doesn’t point to it (and vice-versa, your social media accounts don’t drive people to your website). You can even get a plug in that allows people to “like” you Facebook page from your website.
If you need assistance with a new website, or a redesign and relaunch of your current online presence, Direct Sites Online would love to help.
Contact us at firstname.lastname@example.org, or call Peter on 0407 702 096.