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Video marketing: 10 ideas to get your creative juices flowing

video cameraVideo marketing is a great way to boost your online presence and get noticed by search engines, but it can sometimes be hard to figure out what to put in a video

Here are 10 ideas to get you on your way.


The simplest and most obvious content would be a video telling people about your product or service. Talk about benefits, not features and what they can expect once they hit “buy now”.

Frequently asked questions

A video is a great way to answer those pesky FAQs in an entertaining and informative way. Do a few quick video clips, with the question then the answer. Another easy content solution that will you’re your customers.

Review a product

Find a complementary product or service (for example, if you sell flowers, then talk about a fertiliser) and do a review.

Call to action

Use the video as your websites call to action – whether it be to sign up for a newsletter, make a phone call, request a quote. And promise them something in return – ie every caller gets a free 15 minute consultation; or new newsletter subscribers get a free ebook.

Case studies

Use the video to demonstrate how your product or service solved a client’s problem. Or maybe get the client themselves to record a testimonial.

Tell your story

This is a great way to personalise your business, perhaps by explaining your motivation behind setting up your company and why you love what you do.

Demystify your industry

Set yourself up as a subject matter expert by debunking a few myths, and give examples to show customers the truth (for example, event management is not all cocktail parties and glamour, it’s strategy, planning and research – but the cocktail bit makes it fun)

Go behind the scenes

Shoot a short video of the manufacturing process, or of your staff. Again, this personalises your business and helps gain trust of potential clients and customers.

Ask for feedback

Use the YouTube comments section to seek feedback from customers and generate some true two-way conversations. Your first video post can be a simple request for your viewers to let them know what they need from your viewers. Future videos can address those comments (and it’s also worth addressing them as they come up in the comments.

Powerpoint slides

For example, if you own a product-based business, this could include step-by-step instructions on how to use your product. And for service businesses, it can be in the form of a workshop or e-seminar about your subject matter.

Direct Sites Online can help you make sure your videos hit the right spot, every time. Call us on 02 9557 7623 or email

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