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Tips to effectively use Linked In for your business

In the right hands, Linked In can be a very powerful tool for your business. It may not have the reach of Facebook or Twitter (yet) but it is considered THE social media site for professionals.

If you are already on LinkedIn, but not sure what to do next, here are a few secrets to help you boost your LinkedIn networking:

  1. Customising your URL: Let’s face it, it looks much more profession to promote your Linked in Profile with a customized URL, rather than with that bizarre combination of numbers you got when you signed up. And using the same name across all social media networks adds to your brand awareness. You can get a custom URL by clicking Profile > Edit Profile in the main navigation bar. At the bottom of the window showing your basic information, you’ll see a Public Profile URL. Click “Edit” next to the URL and on the right hand side of the new screen you will see a link to “customise your public profile URL” click it, write in the new URL and specify what you’d like your address to be. When you’re finished, click Set Custom URL.
  2. Customize your website link: LinkedIn lets you display links to up to three URLs. While you get several choices to identify the websites (ie personal site, company site and so on), it’s even better to customize those. To do this, select Edit Profile again and then in the same box as above, next to “websites” click edit. Then choose “other” from the drop-down menu. A new box will appear that lets you name the website and enter the URL. When you’re done, click Save Changes.
  3. Add your blog feed: If you have a business WordPress blog, you can add the feed to your LinkedIn profile. To enable this setting, select “more” in the main navigation bar and select “applications”, then “more” again. This will bring you to a page with various LinkedIn Apps. Click the WordPress one, click “add application” and enter the link to your feed. The blog will then appear in your profile and will update each time a new post is added.
  4. Add connections: There’s not much use having a social network profile if you’re not networking.  So mine your email contacts and check out Linked In’s recommendations, then stalk you friends and colleagues connections and see if there’s anyone interesting there. If you know the person, you can send a direct invite (and don’t forget to personalise it) and if you don’t you can ask your friend to virtually introduce you.
  5. Become anonymous: If you are doing some serious stalking, maybe to research competitors, job hunting and checking prospective clients/suppliers, you might not want people to know you have been looking at their profiles. To make yourself anonymous, click “settings” under your name in the top right hand corner, then click “privacy controls” and “select what others see when you have viewed their profile. Then click your preferred level of privacy. Once you’ve finished, make sure you switch your settings back— remaining anonymous on LinkedIn kind of defeats the purpose.
  6. Ask for recommendations: Social networks are no place for the shy. Ask colleagues, peers, friends, workmates, clients, anybody you know to recommend you, and their recommendations will appear on your profile for all the world to see how brilliant you are.
  7. Hide recommendations: If you get a recommendation that you don’t want to be on your profile, it’s an easy fix. Select Profile > Edit Profile and go to the position with which the recommendation is associated. Click “manage”. Uncheck the box next to the recommendation that you want to hide, and click Save Changes.
  8. Block your recent activities from competitors: If you don’t want your competitors (or current employers if you’re on the hunt for a new job) to see what you are up to you can hide this activity from select people. Select Settings > Account > Customize the updates you see on your homepage. In the pop-up window under General, uncheck the box that says New Connections in your network. Scroll down and, under Groups, uncheck the box next to Groups your connections have joined or created. Click Save Changes and you’re set.

Hopefully, these hints will improve your LinkedIn experience and you’ll be on your way to making Linked In work for your business.

If you don’t have the time, or are daunted by social media, Direct Sites Online’s social media packages can help. Call us today on 02 9557 7623 or email info@directsitesonline.com.

 

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