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Tips for successful web hosting

You would think that finding a web hosting service would be a simple thing – Google “web hosts”, find the cheapest that suits the size of your site and “boom”, you have a hosting service on which to place your all-important website.

And therein lies the rub. In this digital age, your website is all-important, which is why you need to put some time, research and thought into the best hosting service for your needs.

Just imagine if the server is down for any period of time – how many potential sales could you lose? Or if the service is unreliable, or slow, deterring customer from coming back to your site (if they bother to go there at all).

So what should you look for in a hosting plan?

Reliability and downtime

No hosting service can guarantee 100% reliability – and if they do, it probably should ring alarm bells. Not only does unexpected stuff happen to affect the server, sometimes downtime is needed for maintenance. And when you have customers worldwide, it’s going to be at a bad time for someone. It will, however, be unlikely to run to more than an hour or so annually. And when unforeseen things happen, the gold-standard web-hosting services will have a back-up plan, which again means
any downtime is limited. So check out the contingency plans and find a provider that gets as close as possible to 100 per cent reliability.

Local provider

See above in relation to scheduled downtime – if you have a local provider, then their maintenance work is likely to be at a time convenient to your business. Unless, of course, the majority of your customers are in a different time zone. Another advantage of a local provider is that Google tends to favour locally-based websites for local searches. So, for example, if you sell widgets in Melbourne, and have an Australian-based hosting service, you are more likely to come up on the first page for a search originating in Melbourne than if your provider is based in the US.

Customer service and technical support

If your website was to suddenly disappear, or you stop receiving emails, you want it fixed immediately, no matter what time of
the day or night. So you want your provider to offer 24/7 tech support and customer service. Not all of the cheaper, developing world providers have this. And your business can’t afford to be offline for a couple of days while you track someone down. Also, a polite, live person on the end of a phone line doesn’t hurt either.


This is the last for a reason. A lot of small businesses have limited funds, so cost is put higher on the list of must haves. But if the above three tips are not followed, then it really is false economy – you could be paying peanuts and get monkeys, as they say. But it is important that you only pay for what you need. If you have two employees and a three-page information website, you don’t need to pay a premium for unlimited emails and a shopping cart facility. Alternatively, organisations with a lot of content
and a lot of traffic need to be confident their server can handle their business and, to do that, they may need to pay a premium.

Direct Sites Online offers a number of web hosting plans to suit all types of businesses. Contact us today on

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Look who is using Direct Sites Online

Brands and Businesses we are proud to be working with…

  • What Clients Have Said……

    We used Direct Sites Online Services for domain registration/ website design and also email hosting.
    Since having our website designed & lauched, our work has increased and we have had many comments regarding the high standard and design of our website.
    They have been very helpful and professional from start to finish.
    We would recommend this company to people.

    Amber Driving School
  • We have been using the services of Direct Sites Online for well over 10 years and can recommend them highly. We are an Australian based national company, and have multiple web sites designed and marketed by them. We have always appreciated their attentive support, first rate web site designs and can confirm our business has grown significantly thanks to the SEO and online marketing consistently delivered by Direct Sites Online.

    Tony Bilos ASC Pty Ltd