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Three steps to a social media strategy that works

Effective social media campaignSocial media can be the best thing that ever happens for your business in terms on return on marketing investment.

But it needs to be done right.

Once you are clear on the goal of your social media campaign – raising awareness, making sales, building a list, driving traffic to you website are some examples – there three steps will help you develop an efficient social media strategy.

Step 1: Participation

Social media is a two-way street, so you can’t just publish a post and cross your fingers. You need to engage with your audience, participate in discussions, answer criticism, and show your personality. A great way to do this is by joining different groups (Facebook and Linked In) or communities (Google +) and actively contributed. Yes, all this takes time, and if you don’t have time it is best to hire or outsource to a dedicated social media manager. The big mistake people make is thinking that social media is “free” – sure it doesn’t cost to set up a profile, but it certainly costs (in wages and time) to make it work.

Step 2: Review and evaluate.

If you don’t constantly review your campaign, there is no way of knowing what is working and what’s not – and to make appropriate adjustments. If you are not getting any results, you need to change tack.
Don’t wait too long to check out the success of any campaign. Social media moves fast, which means you can adjust your approach on the fly. And if you know the goal, and have been participating in discussions, this gives you a great opportunity to improve your success rate almost immediately.
Step 3: Be consistent

If there is one thing that annoys people on social media, it is businesses that all of a sudden throw up a picture of a puppy to get drive engagement. If puppies have nothing to do with your business, or your campaign, this is a bad strategy and your target audience will see right through you.
So stay consistent with your message, even as you tweak your approach.
While you may introduce other elements to your social media strategy, if you start with these basic three steps, your strategy is more likely to succeed.
If you are too busy to set up and managing your own social media campaign, let Direct Sites Online do it for you. Call us on 02 9557 7623 or email info@directsitesonline.com.au

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