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Three simple steps for optimising your web conversions

How to optimise your website conversionsBy now, if you own a business and have a website, you will know all about search engine optimisation – that is getting search engines to index your site and hopefully driving visitors there.

But what about once they arrive? Is your website enough to make the visitor become a customer?

These three simple steps will help improve your visitor’s experience with your site, leading to more sales and more happy customers.

Content structure

Studies have shown that most internet users scan the screen from top to bottom and left to right. Web designers, therefore, use an F pattern to arrange content – and so should you. This means you put the most important information in the top left-had corner, then organise other material, in decreasing order of importance, down the screen.

This is a great way to channel your visitors to what you want them to see – whether it be your phone number, a special offer, or even your logo. Have a bit of a play with this basic structure to see what works best.

Calls to action

Try not to be too over the top with these. It’s best to have just one call to action per page. Although multiple calls to action could capture some leads, it may dilute the most important thing you want your visitors to do. It also may give the impression that your website – and thus your business – lacks focus.

Each call to action – remember one per page – can be highlighted through the use of bold, italics or a large font.

Make it stand out

Your key information – promotions, product headings, contact details – need to be distinct from the body text. This way, the visitors know exactly what it is you do and how to find you. Use a different font for your heading, and bold your contact details. While it is important to give a potential customer all the information they need to make a purchase decision, you don’t want all this supporting content muddying your conversion funnel.

So while you have been working on your SEO, building your social media networks and generally promoting your online business, don’t forget to make sure that your structure, calls to acting and contrasting information turn visitors into customers.

If you want to increase your online sales, and improve your site’s conversion rate, talk to Direct Sites Online today on 02 9558 7623 or email

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