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The secrets of SEO success

With more than 10 years’ experience in Search Engine Optimisation, I’m here to tell you the secret of a successful SEO strategy – research, research, research and then more research.

This is the only way that you will be able to determine the right keywords for your website – and it’s no quick fix. Sorry.

This really does take time and patience, and if you spend no other money on your marketing, it’s worth calling in the experts for this.

You might have a reasonably good idea of what are the best keywords for your website, and they might even get you a top 5 Google ranking. But if they are chosen poorly, even a good ranking could lead to no traffic, or no conversions.

When choosing your keywords, your SEO profession will take four main factors into account.

  1. Relevance: How closely do your keywords match your industry? And remember there are more than one way to Google most products and services. So if you’re a hairdresser,
    you need to consider not only “hairdresser” as a keyword, but also “hair dresser, hair care, barber, hair stylist” and more. But, here’s a sobering thought. If you Google “hairdresser”, you get nearly 31 million results. So, instead, try using more specific keyword phrases, such as “St Kilda hair stylist extensions”. You still get 158,000 results, but that’s a big difference. And if you also have a Google Places listing, there’s a very good chance that you will come up the top of the search. And unless you have a bottomless pit of money, you probably don’t want to try to rank for every keyword possible. Your SEO expert will advise on which are the best.
  2. Competitors: See above re 31 million results for hairdresser. That means 31 million competitors have used “hairdresser” as a keyword. Ouch. The lesson here is to
    use keywords that are less common – otherwise you may as well throw your money down the toilet.
  3. Search volume: This is basically the number of people around the world (or around the corner) who search on your keywords daily.  So, if 1 million people
    search on a particular keyword but only 10,000 on another. Then you know which is better.
  4. Keyword effectiveness: Put simply, this compares the search volume with the competition and measures how effective certain keywords will be.

SEO experts know how to tread the fine line between a keywords being too general and too specific and we have the knowledge to make your SEO campaign successful.

But remember, things like this take time. A good SEO strategy will see your business slowly rise in the Google rankings. And there are a tonne of dodgy SEO “experts” out there. So if your contractor promises overnight success – don’t believe them.

To learn more about Direct Sites Online SEO packages, contact us today on


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