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The low-down on LinkedIn company pages

For a few years, Facebook has been a popular social media site for business. And it works really well for some – mainly those operating in the business to customer sector.

If, however, you offer a service or product to other business, then a Linked In page may well work better than it’s more popular rival. Without a LinkedIn company page, you could be missing out on a big opportunity.

A LinkedIn company page allows you to do such things as promote products and services, receive recommendations, connect with your staff, and post videos and updates.  It also offers a great avenue for recruitment if you are looking to expand.

Launched last year, LinkedIn company pages are still one of the most under-utilised social media tools for business, which means they offer a great opportunity for you to get on the front foot and be seen by prospective clients, customers and staff.

The best thing is a LinkedIn company page, once set up, doesn’t require the time a resources that you need to put into its social media rivals Facebook and Twitter.

Just follow these three steps to get started:

Register the company page

First you will need a personal LinkedIn Profile, but once that is set up, all you need to do is click on the “companies” tab in the top menu, then click “add company” to the top right of the screen. Follow the steps to complete all the details then upload the logo and banner you want on your page.

Add products and services

Think about what you might want to highlight – what kind of things your clients might be searching for on LinkedIn. And don’t forget keywords for search engine optimisation and use high-quality images. If you offer a lot of products or services, group them in themes so they are easier for customers to find.

Get followers and recommendations

Now it’s time to market your company page by encouraging people to follow it and seeking recommendations. Include the link on email signatures, and post it in your personal updates and groups.

And when you get testimonials from customers (because you are all seeking those, right?), send them a link to your LinkedIn Company page and kindly ask them to leave a recommendation.

Encourage people to follow your company profile so that when you post updates, people see them. You can include your link in your email signatures, on your website and even on printed materials.

LinkedIn company pages are a perfect way for business-to-business organisation to get in from of potential customers and Direct Sites Online can help you set one up. Call us today on 02 9557 7623 or email

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