While social media usage can help you to grow your business. you will not be able to reach your true growth potential unless you are able to also use their readily available analytic tools. Making sense out of all the extra information can be difficult, so it is important to know about the best ways to crunch the numbers.
Since every social media network provides you with tools to use, it’s important to know which ones to use and which ones to ignore. Use these tools in order to track the effectiveness of your social media marketing campaign.
When you are in need of a way to track the effectiveness of a recent press release or any other marketing campaign, Social Mention is the way to go. It is one of the only social media analytic tools that delivers real time data and allows a company to measure not only their reach, but also their strength and passion.
The beauty of Social Mention is that it gives a company the chance to measure the overall impact of their keywords and identifies the top users. This gives a company the opportunity to evaluate negative sentiments and provides a bevy of useful information. Social Mention is a one stop shop for all of your analytic needs.
2. How Sociable
For companies who use a variety of social media platforms, HowSociable provides detailed information about your brand’s impact on each individual platform. This helps businesses to refocus their efforts, by showing them where they need to improve and which sites have been particularly effective. Companies can use HowSociable on a weekly basis and evaluate their brand impact every seven days.
Best of all, there is an option to sign up for a free account. The free version of HowSociable provides analysis about the top 12 social media networking sites, while the pro version (which comes at a cost) covers the 36 most popular social media networking sites. Users are also able to compare and contrast their information against their competitors.
3. Sum All
SumAll functions as a command center of sorts, saving businesses valuable man hours and allowing them to focus on other, more important pursuits. There is also a free version of SumAll and their premium version allows businesses to monitor no less than 52(!) social media services.
You can also subscribe to their e-mail services, which provide users with consistent updates, as there are options to receive both daily and weekly updates. This is an ideal setup for people who are trying to save valuable time and do not wish to log in to a system every day. SumAll does not just spit out numbers at the user, it also delivers valuable context so that a business knows which areas they are most successful in and which areas they need to improve.