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Social networks – the rundown

Last post we discussed building links on social media profiles, so we thought we’d follow-up with a brief run down on a variety of social media sites and how they can help promote your small business.


The biggest and most popular social media site, Facebook has been around since 2004. It’s a great tool for a small business, when used properly.

Once you set up a business page (not profile), you can attract likers, post specials, link to your blog, publish product images, share4 information about upcoming sales and so much more.

You can also respond to customer queries, seek feedback, and generally interact with customers  – and prospective customers.

And while they won’t all head from your Facebook page to your actual website when you post a link, some will, generating valuable traffic and attracting the attention of Google.


Around since 2006, Twitter is another great platform to promote your business – and there’s not even any pressure to post pictures or videos!

One of the mistakes, however, that some people make on Twitter is to only tweet their links, or promote their business. No one likes a one-sided tweeter.

Some of your best promotions on Twitter will come from other people tweeting – or re-tweeting your material – but if you never interact with anyone, they are less likely to do this.

And remember, every time someone tweets your blog post, you earn a back link.


Did you know that YouTube is the second highest search engine after Google? That’s right, people are looking on YouTube for your product or service. And if you are not there, you are pretty much shooting yourself in the foot.

It’s relatively simple to set up a YouTube channel and start spruiking. And if you don’t have the time, or the technology puts you off, Direct Sites Online can help.

Linked In

Launched in 2003, LinkedIn is considered a more “professional” social network. Some believe that LinkedIn is just for professionals who want a job (or want someone to fill a job), but it is so much more than that.

Like Facebook, you can post updates, share in groups, keep up with industry news and more. And it’s particularly good for promotion if you happen to be a B2B business – especially if you have great, industry-relevant content to share.


A relative newcomer to the social media scene, Pinterest is gaining a lot of traction with those in the hand-made or design business. It’s the perfect place to showcase your wares and hope someone will “repin” them.

And like any social media network, Google loves fresh content from Pinterest

Google +

Google + came out on 2011 and, since it’s Google, it’s great for Search Engine Optimisation. SEO experts love it, but it has a long way to go before it can truly compete with Facebook.

Google + uses circles that you can create and share content with, and your contacts can be on more than one circle. This makes it fantastic if you need to segment your audience.


If you have bricks and mortar premises, Foursquare is a great tool that allows people to “check-in” and businesses can offer promotions such as “free coffee for each 10th check-in” to encourage customers to use Foursquare.

It’s also great for generating quality local search results.

There are other social media networks, such as Instagram, Stumbleupon, MySpace(which just unveiled a new look), and Tumblr.

As mentioned in the previous post, the key to good social media promotion is to stick to a couple (where you audience is likely to be), and use them well.

If you need help setting up or managing social media accounts, contact Direct Sites Online on 02 9557 7623 or

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