If you are worried about people not reading your newsletters, then you need to start making a number of simple, yet effective changes to your marketing strategies. The following article will discuss how.
Have an idea of where you are
If you are looking to increase your newsletter rates, you first have to get an insight of how your newsletters have been performing. If your current email marketing software doesn’t come with tools for detailed statistics or easy integration, then you may want to move on to one that does. Software like Mailroom, MailChimp and more provide detailed statistics and reports which can help you determine what’s working and what’s not.
Carefully analyze your open rates to determine your newsletters that enjoy the most success. You can then use the results to improve your content by focusing on the headlines, subject lines and images that induce click-through rates as well as the newsletters that entice readers to read right to the end.
Research and refine
No doubt, the best way you can know the kind of stuff your audience want to read and know more of is by asking them. Conducting interviews and customer surveys are a good way of going about this. You can also speak to people in your business with contacts to clients – they may just have some evidence of the topics your clients are more interested in and the kind of questions they ask.
Another equally effective way to know if your newsletters are finding their mark is to monitor your social network activity in the days following your mail out. If your followers are talking about your content or business, then you may be onto something good.
Of course, it goes without say that not everyone in your mail list will like what’s on your content. It won’t necessarily mean your content is not interesting or of poor quality, but it could be that you have different demographics among your customers. And in such a case, it may be worthwhile to segment your mail lists and send targeted newsletters to respective groups.
How to create an attractive newsletter
Content is king, and a very important attribute when it comes to crafting a quality newsletter. It shouldn’t just be a copy, but more and you’ll need to think about how the entire package will look. To help readers digest your content, your paragraphs should be small, punchy headlines, some links and interesting images.
Take your time to find the right images that stand above the rest in your niche. Test different styles and see which images are likely to sell. In addition, you need to keep in mind that your newsletters can be read on tablets and smartphones. Research study by Radicati found that 46 percent of email users accessed their emails via mobile devices in 2015 and these numbers are expected to soar to 80 percent by 2018.