So, you’ve listened to those who know about search engine optimisation and WYSIWYG (what you see is what you get) website coding and set up your small business website with WordPress, and now you want to know how to get traffic to your site.
If you follow these 10 steps, you should start to see an increase in unique hits, as well as return visitors.
- Content: Make sure you update your content regularly and that your copy is professionally written and interesting. Your site should include a blog that offers information, advice and sets you up as a subject matter expert. Also, make sure your “About” page is complete and includes some information about why you do what you do. People like the personal approach.
- Share: You can get a plug-in for the site which allows readers to share on various social networks. The key sites for sharing are Facebook, Twitter and LinkedIn.
Hopefully, if people share, it will lead their fans and friends to your site.
- Subscriptions and newsletters: It’s reasonably simple to get Direct Sites Online to integrate an e-newsletter into your site using free options such as mailchimp, which also manage the email lists in accordance with privacy legislation. You can even get a double bite of the cherry by duplicating the blog copy into a newsletter. Offer something unique to people who subscribe and when you send the newsletter, encourage them to forward it.
- Use paid options: There are millions of websites that offer either Pay Per Click or Pay Per Impression advertising. Not only Facebook and Stumble Upon, but also smaller niche websites, such as those specifically for parenting, or small business. So if you sell anything from cloth nappies to business marketing
courses, there is a place for your ad. And they are very reasonably priced compared with traditional advertising options.
- Interact with others in your niche: This means posting comment on other blogs (and identifying yourself and your site, linking to relevant articles you find,
using the “blog roll” widget to link to similar bloggers.
- Network, network, network: Submit your site to free online directories and get a Technorati account so you can list the blog section of your site there. And, while you’re at it, set up a Facebook page for your business, get some likers and make sure your landing page includes your website URL.
Engage with your audience: This means timely response to comments and questions, asking people what they want (and delivering), and basically just being the online version of sociable.
Not only will doing the above help drive more traffic to your site organically, it might also improve your Google ranking. After all, Google already likes WordPress sites and the more traffic you have, along with backlinks and mentions on other sites, the more Google recognises your site as relevant and important.
Contact Direct Sites Online today at email@example.com if you want to increase the traffic to your WordPress website.