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Measure success with Google Analytics

google_analyticalsThere is no point spending money on building and maintaining a website if you don’t measure and track whether it is working or not.

One of the best ways to do this is by installing Google Analytics on the site. It can seem a little daunting at first, but you will soon find that measuring the success of your website is easier than you think.

Visitor behaviour

Analytics can give you a really thorough insight into how people bhave once they come to your site. Do they find what they are looking for or do they leave straight away? What pages are they going to? And from what pages are they leaving the site? How much time are they spending on the site, and how many pages are they reading?

It even allows you to track what days attract the most visitors and whether any marketing campaign is being following by a spike in visitor numbers (as you would hope)Google Analytics makes it possible for you to gain a real insight into how people behave when they’re on your website.

The main thing to look at is the “bounce rate”. If analytics show that visitors leave quickly – or “bounce” – you may need to work on making your content more engaging.

Conversion rate

There is no point attracted a lot of visitors without making sales. After all, it’s better to have a conversion rate of 50 per cent for a hundred visitors than 1 per cent of 1000. Google analytics allows you to set up a goal to track your conversions. There are several goals you can choose from and Analytics can create a a report that allows you to focus on the areas you decide are most important.

If you run an e-commerce business, you can even track a customer’s progress through the shopping cart and see whether any particular issue is causing people to abandon their cart.

If you conversion rate is low, you should be able to improve it by including stronger calls to action and a clearer funnel towards your conversion goal.

 Social media ROI

If you set up a social report, analytics can measure the effectiveness of social media platforms. This gives great insight into whether your efforts are worthwhile and the return on investment of each social media campaign. Remember, there’s a big difference between getting likes on Facebook, or followers on Twitter, and seeing those likes convert to paying customers.

Direct Sites Online can help you navigate Google Analytics,keep you focused on your goals, and measure your successes. Contact us today on 02 9557 7623 or email info@directsitesonline.com.au

 

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