WordPress websites are the choice of most Australian (and international) small businesses – mainly because their interface means they can be updated regularly, and fairly easily when you know how.
Unfortunately, a lot of business people assume that if they have a WordPress website, the hard work is done, and they can sit back and reap the benefits.
Wrong. Even though Google (and clients) love WordPress, a stagnant website will not attract clients (or search engines)
For those of you who moved to WordPress in order to save money on ongoing maintenance, we have good and bad news.
The bad news is there will be some ongoing costs.
But the good news is the WordPress CMS (content management system) means the updates can be done in house (if you have the resources and time)
What needs to be done?
WordPress updates: Your theme and plugins will occasionally need updating to more recent versions. Sometimes these updates iron out a bug, sometimes they are done to improve functionality. You should update them every 3-6 months.
In most cases, updates will be as simple as clicking a button on the back-end of your website, but they can cause problems. What you are doing when you click “update” is changing the coding of your site. So, the simple option is not always the best. In the worst case scenario, an update can break your website.
So if you are worried about updating your site yourself, or don’t have the skills to fix something should it go wrong, you are best to call in the professionals at Direct Sites Online.
Backups: You should backup your WordPress Website quarterly, at the very least. If you are updating regularly, you might need to backup more often than this.
If you need reminding, you can use a plugin such as BackWPUp to automatically schedule regular backups.
After all, you don’t want to lose your work through forgetfulness!
Broken links: Website visitors hate it when they click on a link and get an error. Luckily, the Broken Link Checker will display broken links on your website administration dashboard. You can even set it to email you if it finds any broken links.
Declutter: Like with any filing system, your WordPress website can become cluttered. Do get rid of spam comments, old themes, unused plugins and obsolete pages and images. It will not only save space on you hosting account, but will help your website load more quickly and perform better.
Updated content: Are your prices current? do you blog regularly? have you uploaded your latest products? All this will improve user experience and help your search engine optimisation. Noone – human or Google, likes a website with old content.
If you are vigilant in maintaining your website, the site will perform better, security loopholes will tighten and your customers will keep coming back for new content.
If you need assistance in maintaining your WordPress website, contact Direct Sites Online on 02 9557 7623 or firstname.lastname@example.org