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Is your website working?

Is your website working?With more and more people turning to the web for information to help them make purchase decisions, it’s time to ask yourself: “Is my website working”?

And we don’t mean can people see it? Or has it crashed? We mean is it doing what it is meant to be doing and generating leads and sales?

If not, it’s time to give it a quick health check – a bit like a regular vehicle service.

It shouldn’t take long, so set aside a couple of minutes today to go through this list.

Do you have compelling calls to action?

Each page should have a call-to-action, whether it’s a “buy now” or “sign up to our newsletter for the latest tips and tricks”. It’s like leading the horse to water and making it drink. If you pages don’t have simple calls to action, you visitor doesn’t know what to do next. But remember, it often takes several visits before they are ready to move through the sales funnel.

Does it look good?

First impressions count, and no more than on the internet, where you have 8-10 seconds to impress a new visitor. That means your site needs to exude professionalism. Unfortunately a lot of free templates look, well, free. And if you website looks cheap, so do you. Quality WordPress templates are worth far more than they cost – which isn’t very much. And please, no animation.

Is it clear what your business is about?

This means good quality photos and engaging content that speaks to your target audience. And if you are selling online, make sure prices are clearly displayed and it is obvious how to purchase, without having to give too many personal details.

Do you have and monitor your analytics?

Google’s free analytics tool is a perfect way to see what works – and doesn’t work – on your website. There is no reason not to use it.

Are you marketing your site properly?

Websites are not like the Field of Dreams. If you build it, they will not come. You need to be marketing your site through such things as social media, online and traditional advertising, QR codes, SEO and so on.

This health check is a quick and easy way to see if your site needs some CPR or just a little paracetamol.

For a website that if fit and well, call Direct Sites Online today on 02 9557 7623 or email info@directsitesonline.com.au.

 

Our Very Happy Clients

Look who is using Direct Sites Online

Brands and Businesses we are proud to be working with…

  • What Clients Have Said……

    We used Direct Sites Online Services for domain registration/ website design and also email hosting.
    Since having our website designed & lauched, our work has increased and we have had many comments regarding the high standard and design of our website.
    They have been very helpful and professional from start to finish.
    We would recommend this company to people.


    Amber Driving School www.amberdrivingschool.com.au
  • We have been using the services of Direct Sites Online for well over 10 years and can recommend them highly. We are an Australian based national company, and have multiple web sites designed and marketed by them. We have always appreciated their attentive support, first rate web site designs and can confirm our business has grown significantly thanks to the SEO and online marketing consistently delivered by Direct Sites Online.

    Tony Bilos ASC Pty Ltd