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Internet marketing: Google local listing

Even though the internet has shrunk the world, and your customer could potentially come from Timbuktu, but the fact is that research has shown that most customer will buy from businesses within 5-10 kilometres.

Which is why is it important to have a Google Places listing – and to make it work for you. After all, this is a free listing which just
might get you on Google’s front page for your keyword/s for local searches.
The first step is to claim a free listing here and get started. At this point, the main thing is to ensure your physical locality, web address and contact details are correct.
But there’s a little more to it than that and Direct Sites Online can help to optimise your listing.

1/ Positive description: Make sure your product/service description highlights your USP (unique selling point), but try not to duplicate your website content. Google is not a fan of duplicate content.

2/ List your business elsewhere: There are a number of free web listing service out there. Try to get into as many as possible. The more listings you have, the more Google will see your business on the web.

3/ Make your categories and keywords count: Like any search engine optimisation strategy, you need to ensure you have quality, relevant keywords. As with any other search, Google will list you in its local places only if you get this right.

4/ Ask for customer reviews: When you’ve given great service, you should already be asking fora testimonial. Go one step further and ask the customer to also put a review on Google places.

5/ Include extras: Stand out by including logos, videos, photos and more. This serves two purposes, firstly, it simply makes your listing more appealing than your competitors, and secondly, it makes it easier for Google to notice you.

If you want any help with your Google business listing, contact Direct Sites Online today on

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