One vital part of search engine optimisation which is often overlooked is internal linking – that is linking from one part of your website to another.
An easy way to achieve this is through your blog. For example, see how we use internal linking in this sentence: “Direct Sites Online guarantees that its Search Engine Optimisation services will increase your search engine ranking.”
The first stage in an internal linking strategy is to think about the pages on your site that mean a lot to you – and are most likely to turn visitors into customers. Then make sure that every page on your site links to this page – that way Google will know that this page is important.
Here are three more simple steps you can take to improve your internal linking:
- Work out what you already have: Make a plan of your site – what your main navigation looks like and what links you already have. Then do a bit of a gap analysis. This is a great way to work out what is already working and where you need to lift your game.
- Work out where you want to drive your visitors: If you are regularly writing about something, then consider having a dedicated, and optimised, page about that topic – perhaps with a special offer – then every time you blog on that topic, create an internal link. And create links from other pages as well – for example, home page, about page and product page. Before you know it, Google will see that dedicated page, which means potential customers will as well. And if your main home page has a special offer already, then put in some internal links to that page from your minor pages.
- Rinse and repeat: Now you’ve set up one great page, with a great offer, you should start to see some conversions. So how about trying step two for another page – perhaps with something that is not converting well – and see if you can lift sales? The best offers to optimise with this strategy are, naturally, those with the highest return on your investment.
If you want to improve your internal linking strategy and see your sales soar, give Direct Sites Online a call today on 02 9557 7623 or email firstname.lastname@example.org.