Today’s internet is a battle ground trying to capture the attention, and money, of the browsing consumer. Web sites grow increasingly more flashy and intricate every day, in an attempt to capture that elusive lead that may lead to a sale. All of this is an attempt to make sure a customer uses your site, and does not move on to your competitors website.
Of course not every person whom comes to your website of business can be a buyer. A good number of them are just doing research, comparing prices or make future plans. Yet todays casual on looker can be tomorrow’s big sale.
A few ways to accomplish this is to make them want to contact you. Give them incentive to come back. Give yourselves a way to chase them. Using free estimates is a good way to get the information of a potential customer. So is giving free consultations and estimates.
The more ways the customer can contact you, the more likely they are to. Why do you think webpage all have contact us pages with phone numbers, web addresses, email addresses and physical addresses? Also make sure to avoid ambiguous phrases that people do not understand, such as sign up now, or submit. If you do have these phrases, make sure they are well explained. Get the customer on with an actually sales person and you have won half the battle.
Making sure rewards are in place gives a customer even more incentive to contact you. Discount programs, aiding in their research with digital content that is also an ad for your wares, and free consultations again will all lead to more sales contacts. Making all these discounts, and incentives relevant to the situation will also go a long way toward getting a customer toward looking to buy instead of browsing.
Above all else make sure people can look at your site and trust what they see. Place plenty of security badges so they know their information and transactions are secure. This goes a long way toward getting people into a buying mood.
The most important thing is to make the best situation out of the leads you do land. An online statistic published by Forbes magazine states that seventy one percent of all leads generated from online sources, are just wasted by companies.
Make sure that is not happening to you. Do these things by making sure you have good and dedicated people in place. Make sure every contact is being contacted in a timely and efficient manner, and contacted by the right people. Every time a browser hits your website, you have a chance. You have a chance to turn a casual browser into a repeat buyer. Do everything to ensure that every time and your business will succeed.
If you need help setting up or maintaining your web site, contact Direct Sites Online of 02 9557 7623 or email email@example.com