It seems as though new marketing techniques emerge every single day. However, one fundamental principle that will never change is the fact that you need to be where the customers are. Did you know that Australians spend around 10+ hours online a day? If you’re a business searching for more quality leads and repeat customers, there’s one term you need to know: SEO.
Search Engine Optimization (SEO) is a long-term strategy with the power to attract more visitors to your website – without needing to resort to paid advertising. Curious? Read on to discover more.
What is SEO?
Search Engine Optimization (SEO) refers to the action of creating a website that can be easily found on online search engines, primarily, Google. It involves a handful of proven tactics that, together, work to enhance your online presence. Tactics include blogs, website copy changes, loading speed improvements, content labelling, and more. Take a look at the image below. You’ll see a listing for Dental Surgeries in Prahran. Within the red circles are examples of organic listings, otherwise known as non-paid listings. This is the ultimate goal of SEO which, done right, can prove to be an indispensable long-term strategy for your business – no paid advertising required.
How does SEO work?
SEO can get complex. In fact, sources report that more than 200 individual factors contribute to Google’s ability to determine which sites are boosted to page one of search results, and which lag behind. Some factors include:
How many high-quality websites include a link back to your website? Let’s say your site is featured on news.com.au or Yahoo.com.au. If any articles on these sites contain links to your website, Google would detect these as backlinks and boost your SEO automatically.
While Google is indeed the globe’s biggest search engine, it’s also just another business. Their vision is to provide their customers with the best possible experience. How? Through the provision of high-quality content; from articles to videos, product pages and more. They want to help people get answers by placing the most important, relevant content at the top of search results.
It doesn’t matter how great your website looks. If people can’t find what they’re looking for, they’ll run to your competitors. You need a website that’s well-designed, easy to navigate, and accessible across multiple devices. Did you know that over 60% of searches are performed on smart devices (eg mobile phones, tablets like Ipads and laptops etc)?
What’s more frustrating than having to sit and twiddle your thumbs while you wait for a website to load? Not much – and Google knows this. The loading speed of your website has a large impact on where you show up on search results. Reports indicate that Google aims to load its website in half a second. Their expectation is that your website should load within 2 seconds. Don’t know how fast (or slow) your site is loading? You can find out by getting in touch with us. We’d be happy to perform a free website health check for you.
At the end of the day, ranking factors are constantly evolving. Google wants to ensure that they can deliver the most seamless experience possible for their users – something that requires ongoing maintenance. This is why SEO is referred to as a long-term strategy (of 6 months or more) with few instant rewards. Patience is key to success. “Good things come to those who wait!”
Interested to find out more ? We provide a 100% free SEO audit of your current web site and how we can guarantee to place you in the Googles search engine listings.