Marketing campaigns cost a lot of money, and if you’re not tracking them, this is your first mistake you need to rectify! It’s the only way to understand exactly where your money is going, what to keep ensuing, and what to avoid like the plague.
Have you heard of something called Google Goals? This is a feature within Google Analytics. It allows you to essentially track what your visitors are doing on your site. A goal is any action made by a user, such as lead generation, sales, opt-ins and beyond.
With Google Goals, you can create effective goals for Destination, Duration, Pages & Screens, and Events. Each is best for different reasons. There are three steps you need to take to start making the most out of Google Goals.
First, set up a Google Goal in Google Analytics. Give it a name, choose the destination type and fill in the value amount. Save, activate, and let the results do the talking.
Next, create a URL builder. If you’ve ever seen a lengthier, more complicated link, this is a URL builder, which enables Google Analytics to accurately measure performance. Google has a simple yet powerful builder for you to reap the rewards of.
Finally, it’s time to put it all together, by promoting your links and start tracking like your life depends on it. Or, at least your business! You’ll be able to see the total number of sessions, users and bounce rates for each and every link. Now, you can identify what’s working, what’s not, and where to pump your money into.
If you’re not using Google Goals, now might be a good time to start!