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How to create content that goes viral

We’ve all heard about those normal people, going about their normal life, when suddenly their blog or YouTube video has gone viral and is being seen by millions of people world-wide. How do they do it?

Well, in many cases it’s purely accidental. But one thing they have in common is that they have produced something that people want to share.

So when you create content for your blog or website, you should be thinking not only about what might capture people’s attention, but also want they might want to tell their friends (and friends of friends and so on).

It’s not an exact science, but there are a couple of key things that improve your chances.

Be passionate

Excitement is contagious and if you are passionate about the subject, it will show. And with passion comes expertise so you will be able to demonstrate to your readers that you are the go-to person in your niche. Chances are that someone out there will be just as passionate as you and will pass your message on.

Read other blogs and sites

This will give you an insight into what others might have to say and will allow you to form and share your opinion. It also means you can take part in a wider conversation on the topic through blog commenting and more than will provide you will valuable backlinks to your website.

Post a review

Offering a considered review on a product or service is a great way to get your content shared. And the best reviews tap into popular culture. It also means that your site might be found via Google as people search for the product or service you have reviewed.

Provide helpful advice

Have you had and outstanding success with something particular to your niche? Then share your wisdom and allow others to enjoy the fruits of your labour.

Mixed media

Intersperse your written content with some unique infographics or eye-catching images. No-one wants to read (or share) big blocks of text. Remember, most people scan, rather than read, web pages.

Create something “pinnable”

Pinterest is one of the fastest growing social media sites out there and the best way to take advantage of this is to create a “pinnable” image or infographic about your product or service. And make sure you put a watermark on it so when people re-pin, you get the credit.

Direct Sites Online’s copywriting service can break through the noise and make sure your website has engaging content that people want to share. Call us on 02 9557 7623 or email

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