The solution is simple – WordPress.
Once purely a blogging platform, WordPress has morphed into much, much more. And it’s ideal for small to medium businesses that have no need for a complex – and expensive – content management system.
There are at least five reasons why you should consider WordPress for your website.
1/ It’s free. That’s right, free. WordPress is “open source” software. Which means as long as you have a hosting platform, you can download it without paying a cent. And if you are at all technically-minded, you can probably customise it yourself as well. That said, I’m a big fan of sticking to your core business and paying someone else to stick to theirs. It’s false economy to think you will “save” money by doing something yourself if you don’t have the necessary skills.
2/ Easy of use: Once you have the design and initial content down pat, the developer can hand it over and you can update it yourself. WordPress uses a WYSIWYG (What you see is what you get) editing platform, so no need to learn HTML (Hypertext Markup Language). Which means making edits is both quicker and easier than the days when you had to go back and forth for every minor alteration.
3/ Plugins: There are countless “plugins” that are free to download and can customise the site even further. Popular ones include social media share buttons, or improve security or prevent spam.
4/ Search Engine Optimisation: Because you can customise such things as the URL and easily add tags and categories, search engines love WordPress. And you can take that love even further by downloading one of the many free SEO plugins.
5/Blog integration: Being a blogging platform originally, it is easy-peasy to include a blog on your WordPress site. And Google loves fresh content, which makes blogging a great way to improve your search engine ranking. Plus it lets your customers and clients know what’s going on with your business.
Do you want more information about WordPress, or ready to launch your business on the web? Contact Direct Sites Online today and we can help you decide on your best option.
Direct Sites Online also offers WordPress blog-only hosting and also WordPress set-ups including full customisation and branding of blogs.