phone icon+61 (02) 9557 7623
  • rss
  • facebook
  • twitter
  • google plus
  • in

Email Marketing

In the right hands, email marketing is an incredibly powerful tool. After all, what else gets your message straight to a targeted audience that has opted to receive it?

But how can you ensure that your email will be read – or even opened?

There are a few key ingredients – design and content being the most important. But one element that is overlooked is the timing of the email campaign.

Unfortunately, there are no hard and fast rules that say what day, time and Show often is optimal, but there have been some studies that show when emails will get higher open rates, and what makes people unsubscribe.


Here’s a brief snapshot of the best times, according to MailChimp – one of the largest email platforms (its users send about 50 million emails a day):

  • * During the week is generally better than weekends.
  • * Most emails are sent Tuesdays and Thursday
  • * Afternoons are better than mornings

There are variations depending on the industry – travel works best in the afternoon, when workers are dreaming of their next holiday, while business-related emails are best sent in the mornings, when the readers are fresh.

The best way to test what works for your business is to do some A/B testing. Split your list randomly in half and send the same email to each segment at different times – say Tuesday 10am and 3pm. Then analyse the open and click through rates. Do this for a few campaigns and see if you can spot a trend.


Again, there is no exact science that proves how often you should send you email campaigns but there are some handy rules of thumb. On the one hand, you don’t want to spam your valuable list and cause them to unsubscribe, but on the other, you want them to have your brand top-of mind.

Here are some things to consider:




Our Very Happy Clients

Look who is using Direct Sites Online

Brands and Businesses we are proud to be working with…

  • What Clients Have Said……

    We used Direct Sites Online Services for domain registration/ website design and also email hosting.
    Since having our website designed & lauched, our work has increased and we have had many comments regarding the high standard and design of our website.
    They have been very helpful and professional from start to finish.
    We would recommend this company to people.

    Amber Driving School
  • We have been using the services of Direct Sites Online for well over 10 years and can recommend them highly. We are an Australian based national company, and have multiple web sites designed and marketed by them. We have always appreciated their attentive support, first rate web site designs and can confirm our business has grown significantly thanks to the SEO and online marketing consistently delivered by Direct Sites Online.

    Tony Bilos ASC Pty Ltd