Remember, to the casual observer, your website is an online shopfront, which means it has to be be eye-catching, well-maintained, and always offering something new. It’s easy, however, to get caught up in the day to day running of your business and neglect your website. But, like a neglected storefront, this means it can quickly become out-of-date, unattractive and ignored by potential customers.
Well, the good news is that Direct Sites Online can help, and the even better news is that we make it as painless as possible.
Here’s a checklist to help you decide if a revamp is in order:
1/Does your website meet its objectives? Was it developed as an e-commerce site? Or to get people to send an email? Make a phone call? Visit a bricks-and-mortar store? Or simply as an exercise in branding? Whatever its purpose, now is the time to evaluate its effectiveness.
2/ Does it align with your business strategy? It isn’t unusual for business to evolve, meaning business plans are revisited and strategies are refined. And your online presence needs to evolve with you.
3/Do your customers like your site? The only way to find this out is to ask them, so set up a simple survey using a free tool such as survey monkey or zoomerang and ask them what works and what doesn’t. You may be surprised.
4/ Do you have a blog and/or an e-newsletter? These are both great ways to keep your content current AND position yourself as a subject matter expert.
5/ Does your website direct people to your social media presence? Your website is just one facet of your business’s online strategy. The others – at the very least – are Facebook, Twitter and Linked In. And if you run an arty or crafty business, then Pinterest is a must.
6/ Is it appealing and user-friendly? Be honest here – maybe get the opinion of people who have never visited the site. And remember what was considered appealing in website design just a few short years ago is often considered garish and over-the-top these days.
If you answered no to the above questions, then your site is probably overdue for a revamp. Contact Direct Sites Online today at firstname.lastname@example.org or phone 02 9557 7623.