Marketing is essential to any business but working with consultants and external marketing agencies can be incredibly expensive. There are a few things you can do yourself to promote your business and increase your brand recognition.
LinkedIn Showcase Page Creation
LinkedIn is one of the most important networking sites. Your company should already have a company page on LinkedIn but to get more traffic and increased recognition by interested people you should set up a Showcase Page. These pages are extensions of your regular company page and works by highlighting your products and services and improving your brand recognition. By doing this, you can pinpoint the segments of the population that are relevant to your business and allows them greater access to your business.
Facebook paid advertising
Facebook is still ubiquitous and boasts more users than any other social network. Facebook has paid advertising that businesses can work with themselves, saving the money involved in hiring an advertising company. These ads are inexpensive and take minimal time, but they can really increase your visibility. Because they are fast and cheap you can post lots of different kinds of ads at the beginning and remove the less effective ones as you narrow your focus to the most effective paid ads. Keep an eye on the conversion rates to find which ads are most effective. These ads can be used to grow your email list.
Email newsletters to connect with customers
Newsletters have always been one of the most effective form of company promotion. In no other format can you directly address your customers at such length. But keep in mind that the shorter and punchier the email newsletter is, the more likely you are to get read. This gives you a forum to promote special deals or impart news about the industry or your company specifically.
Google My Business, Yahoo and Yelp Keep You In the Local Directories
There are many people who search specifically for local businesses and local search directories are the best way to do that. Make sure that your listing on these local directories are complete and up to date or you risk losing customers before you even begin. The information on the website should include all the pertinent information: your phone number, website, location, hours, and social media sites. Also consider adding pictures and reviews of your products to really draw in new customers.
Articles and Infographics Boost Your Profile
If you have information or research about your business at your disposal, you can use that information to create interesting new content that increases your visibility in the marketplace. You can post new articles on your own site or have them placed on other sites or in trade publications. Remember the importance of creative titles and dramatic pictures. Infographics need to have reliable, easily understood content. Creating your own content is an easy way to increase your brand’s visibility and raise your profile.
Finding marketing techniques you can do yourself saves you money and improves your profile, making you more visible and interesting to potential customers.