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Analyzing Your Business Website

Analyzing your Business Website

The Top 6 Web Metrics for Analyzing your Business Website

Congratulations! You’ve got an awesome business and an even more awesome website. Everyone loves it – but there’s just one problem. You’re actually only halfway to the finish line of understanding your visitors and online events.

But don’t worry. That’s where web analytics comes in!

In laymen’s terms, web analytics is the process of analyzing the behaviors of the people who pay your website a visit. Web metrics refers to the measurement of this. Why is it so important? Well, understanding exactly what your potential customers are up to when they’re hanging around your site is vital to revealing details about their interaction with your business.

The result? You can turn your newfound insight into relevant and intelligent marketing strategies to maximize the possibility of turning those leads into customers. But with such a vast array of web analytics tools at your disposal, picking the right one can be like finding a needle in a haystack. Some are pricier than others, and some aren’t as in-depth as others. We can tell you that one of the best on the market is Google Analytics – and the fact that It’s 100% free doesn’t hurt either!

Before making your decision, take a look at the top 6 web metrics that you need to make sense of first.

SESSIONS: The amount of time a visitor engages with your site.

NEW SESSIONS: How many visits are first timers, and how many are returning customers?

USERS: Not to be confused with visits, this refers to the actual number of people who are visiting your site, regardless of how many times they personally log on.

PAGE VIEWS: The amount of pages viewed during one session.

BOUNCE RATE: Do people hang around for a while after arriving? This metric lets you know.

This is great, but it’s also just the beginning. For a more in-depth insight into exactly how web analytics and metrics works, be sure to give Google Analytics a try, and let the results speak for themselves.

Direct Sites Online can setup your Google Analytics account and help you review and analysis your results for better conversions and ongoing web site improvements.

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