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6 ways to use Pinterest to market your business

Just when you thought you had a handle on all the social media platforms out there – Facebook, Twitter, LinkedIn and more – one comes along that blows them all away.

The facts speak for themselves: In the second half of 2011, visits to Pinterest grew by 4000 per cent and it received 11 million hits in one week.

So it seems business owners– especially those in product wholesaling or retailing – need to take advantage of this impressive growth.

For those unaware, Pinterest is kind of a virtual pinboard where users can “pin” things that interest them.

And there are definitely some great marketing opportunities there and, like other social media options, it’s a great way to drive traffic to your website and, because its users are highly engaged, interesting “pins” can go viral very quickly.

Try these 6 ideas for starters:

Product promotion

This one is pretty obvious. If you are a retailer or wholesaler, Pinterest is an excellent way to display your wares. You can add the price and direct users straight to your online shop. This is great for those of you who are selling hand-made products, artworks, photography, fashion accessories and so on. But like any other social media platform, it pays to do more than just promote yourself – offer up other tidbits to your visitors. For example, if you are a photographer, by all means display your own creations, but also “pin” other beautiful photographs.

Show some personality

Social media is a fantastic way to show the person or people behind a product, and Pinterest is no different. You can pin photos of your office, your desk and your team to give your customers a behind-the-scenes look at your brand.

Hold a contest, or offer an exclusive discount.

Get your visitors interested in your brand and “repin” your products by holding a contest or offering an exclusive “Pinterest only” deal. By seeing what people are repining, these are also great ways to find out which of your products are the most popular.

Market Research

As indicated above, Pinterest can be a useful place to undertake basic market research into your product and marketing. Pin photos of current products and those in development and seek feedback. Treat your Pinterest visitors like a virtual focus group by also showing planned advertising, packaging and more.


Inspire your customers by offering ideas on how to use your product. For example, if you’re a fashion designer or retailer, show them what accessories go well with what outfits. Or if you’re a hairstylist or makeup artist, post photos of appropriate styles and colours for certain skin tones/body types.


All the above tips are forms of customer engagement. By regular two-way communication, Pinterest is a great way to get people personally involved in your brand. It’s not for everyone – nothing is – but if your target audience is women between 25-44 (the biggest group on Pinterest), then it’s something worth considering.

Direct Sites Online helps business with all aspects of social media marketing – including Pinterest. To find out more, email us on or phone 02 9557 7623.


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