Track visitors: Use a tool such as Google Analytics to find out where your customers are from, how long they are staying on your site, how many pages they visit and how they are finding you. Then use that information to your advantage. For example, if you find people are leaving before they create an account, maybe your sign-up process is too cumbersome.
Social media: I bet you’re sick to death of us continually bringing up Facebook, Twitter and LinkedIn, but, honestly, the benefits of social media are vast – particularly for online stores. You can use Twitter or Facebook to create a buzz about an upcoming sale, to post images of newly-arrived products and to do some basic market research into what makes your customers tick.
Promotions: Heavily discounting on a sale can be counter-productive as people might just wait for sales before putchasing, but offering something like free shipping for orders over a certain amount might encourage a customer to buy extra products to get the bonus. And they will remember your offer and probably return time and time again.
Google: Make sure your developer has submitted your site to Google’s shopping search, that way your products will be on show when someone specifically searches to buy them. And don’t forget to track the conversions.
Various payment options: Some people don’t have a credit card, some don’t like using direct bank transfers, while still others wouldn’t know what Paypal was. So make sure you offer plenty of payment options that are readily obvious on your site – the more options, the more conversions.
Direct Sites Online can turn your site visitors into customers. Contact us now on 02 9557 7623 or email firstname.lastname@example.org.