No matter what the size of your business is, you are always looking for ways to increase traffic to your site and generate more sales, right? Generating leads is very important, but it doesn’t have to be complicated. Here are five tried and true methods of increasing leads.
1. More Calls to Action
Every visitor to your site is not necessarily a victory. Every visitor to your site who interacts is. Don’t assume that people are going to follow the links to enquiry forms or points of lead capture. It needs to be easy for them to click on to what they are looking for from any page. It may seem like you’re just repeating yourself, but any successful business owner knows that redundancy is never a bad thing.
2. Automated Lead Generation
The more you can automate, the larger your business can grow. This allows you to match your business’s growth with more lead opportunities without having to invest a lot of overhead into resizing. This frees up much of your time, which is always a valuable commodity. It also ensures that you have everything in place to seize whatever opportunities for growth arise before they pass you by.
Many people see Facebook as a free marketing tool, but it can become a much more effective tool if you put a little money into it. And I do mean a little. Just a dollar a day nets astronomical results on Facebook. A one dollar ad on Facebook for one day reaches 4,000 viewers. If you don’t have an extra $30 a month in your advertising budget, then you need to find it somewhere because this is too good of a deal to pass up.
If you don’t know what your conversion rate on your website is, you really need to look into it. For now, we’ll go with 2.3%, which is the average conversion rate. That means that over 97% of the people who visit your site leave again without buying anything or making any inquiries. Re-marketing is how you remind them of what they came for. Most people take 6 days to make a purchasing decision. You need to re-market in order to keep them interested throughout that six day period.
5. Build Partnerships
The great American business model is based on pulling yourself up by your boot straps, but it turns out that insisting on doing everything yourself is not the surest way to succeed. Finding affiliate partners greatly increases your marketing reach. The most straightforward way to gain affiliate partners is to pay someone else to market your brand for you, but it’s not the only way. You can even turn customers into affiliates by offering rewards for recommendations.