Business owners are constantly worrying about how to improve the conversion rate on their websites. It’s true that the average conversion rate is less than 3%. Increasing this number is a great way to increase sales. But more traffic is never a bad thing, and it isn’t that hard to get. Just follow these 4 tricks to drive more traffic to your site.
1. Use Google Tools
Google has cornered the market on innovative Internet use and they are more than willing to share the wealth. Learn how Adwords, Analytics, Keywords, and all the Google tools work to increase your site’s performance. Some of these tools are aimed at directly increasing your traffic. Others give you more feedback on how people are finding your site and what they are doing on it. The more you know, the more you can target what works and stop wasting resources on what doesn’t.
2. Start a Blog
These days everybody and their brother has a blog. You might think that it’s an overdone trend, but it’s worth pursuing. Customers will appreciate content that is relevant to them and the opportunity to chime in with their own opinions. Don’t just shamelessly peddle your products either. Spend time planning out a strategy and crafting quality content. The increased traffic to your site will do more for your business than any sales pitch ever could.
3. Get on Social Media
Like blogs, social media can seem like an unnecessary time waster. But developing your company’s presence on the biggest social media sites is one of the best ways to build relationships with your customers. This gives you a handy platform for addressing people’s questions and concerns as well. The more customers feel like you care about them, the more likely they are to visit your site and recommend you to their friends. Make sure images, blog posts, and other shareable information on your site have social media buttons nearby.
4. Master SEO
If you don’t even know what SEO stands for, you have your work cut out for you. Search Engine Optimization is what determines how easy your site is to find. It’s constantly changing, so it’s easy to fall behind if you don’t give it your proper attention. Luckily, catching up isn’t difficult. Many people shy away from SEO because it feels intimidating. If you really don’t want to tackle this, you can outsource it to an expert. If you do take it on yourself, it isn’t complicated. All it really takes is time and attention to work out a strategy that will shoot your website to the top of the charts.