Monthly Archives: October 2016

The Top 6 Web Metrics for Analyzing Your Business Website:

web analytics tipsSo. You’ve got an awesome business with an awesome website that everyone around you says is, well, awesome. There’s just one problem. Is it producing awesome results? You may be surprised. That’s where web analytics comes in, here to analyze your audience’s behavior. The measurement itself is known as web metrics, and understanding how the whole things works can provide you with valuable insight into how your customers engage with your offerings.

There is a diverse array of tools out there, some more thorough than others. One of the top ones, that you can’t really go wrong with, is Google Analytics. The best part? It’s 100% free. However, there are 6 top web metrics that you need to understand before going any further.

Session

The amount of time a user engages with your site.

Users

The number of visitors you’re getting. Not visits – visitors. You might get 10 visits today, but they might all be from one guy.

Page Views

The number of pages viewed during a certain amount of time.

Bounce Rate

What is your percentage of single-page visits? This is known as your bounce rate, and whether or not people stay after their arrival.

Pages & Sessions

How many pages are viewed during one session? This will inform you as to whether your visitors stay on your site to continue browsing, or check out one page and move on to the next site.

New Sessions

How many of your visits are first-timers? This percentage will tell you. The remainder of your traffic is generated by return visitors.

This is a good start, but it’s also just the beginning. The Google Analytics dashboard provides you with all of the insight you need to thrive online for the long haul.

How to Effectively Track Your Marketing Campaigns

track marketing campaignsMarketing campaigns cost a lot of money, and if you’re not tracking them, this is your first mistake you need to rectify! It’s the only way to understand exactly where your money is going, what to keep ensuing, and what to avoid like the plague.

Have you heard of something called Google Goals? This is a feature within Google Analytics. It allows you to essentially track what your visitors are doing on your site. A goal is any action made by a user, such as lead generation, sales, opt-ins and beyond.

With Google Goals, you can create effective goals for Destination, Duration, Pages & Screens, and Events. Each is best for different reasons. There are three steps you need to take to start making the most out of Google Goals.

First, set up a Google Goal in Google Analytics. Give it a name, choose the destination type and fill in the value amount. Save, activate, and let the results do the talking.

Next, create a URL builder. If you’ve ever seen a lengthier, more complicated link, this is a URL builder, which enables Google Analytics to accurately measure performance. Google has a simple yet powerful builder for you to reap the rewards of.

Finally, it’s time to put it all together, by promoting your links and start tracking like your life depends on it. Or, at least your business! You’ll be able to see the total number of sessions, users and bounce rates for each and every link. Now, you can identify what’s working, what’s not, and where to pump your money into.

If you’re not using Google Goals, now might be a good time to start!

Does my domain name affect my SEO ranking?

domain and seo rankingsOne of the questions we get asked the most is: Does my domain name affect my SEO rating? It’s one of the biggest things that causes confusion in business owners. Let’s break down just how your site’s domain influences your SEO ranking.

The first thing to note is that no domain name is black and white. It’s a little more complicated than that, and there are two parts to every name. These are Top Level Domain (TLD) and Second Level Domain (SLD). TLD refers to the second part following your site’s name. You know, .com, .co.uk and so forth. SLD is the name the spotlight is on. I.E. ThisIsMyAwesomeWebsite (.com)

TLD allows search engines to become more educated about your site and its offerings, as well as your target audience and geo-location. SLD doesn’t impact your business as much as TLD. Obviously, .com is more appropriate for a more global audience.

One thing that’s important to note is that keywords are not the be all and end all of domain names. Rather shift the focus to your SLD for effective marketing. This is always better than industry keywords. Don’t worry – you can fill your site to the brim with these to your heart’s content.

At the end of the day, .com is always more preferable so as not to place yourself in any boxes. It’s much better to be flexible, unless you know for sure that your audience is much more defined.