Monthly Archives: August 2016

Is HTTPS Better for SEO?

Is HTTPS Better for SEO
Is HTTPS Better for SEO?

Hypertext Transfer Protocol (HTTP) is the most commonly utilized protocol for websites, enhancing security and reassurance by adding a padlock icon. Eg

HTTPS makes the lives of hackers more difficult, preserving the integrity of your data.

HTTPS was originally used by main brand sites or ecommerce companies. Some enjoyed its simplicity and lack of the need to pay an annual fee. The amount of sites on page one of Google that use HTTPS is growing. In fact, it’s heightened to more than 30% since 2014, and experts say it will soon reach 50%.

Switching over to HTTPS is steadily becoming a wiser choice. HTTPS conversion can be completed with the assistance of a third party SSL certificate authority, and setup can be finalized in just a few hours by experts. Depending on how strong your verification needs to be, prices will vary. Examples of CA include Comodo, Thawte, Symantec and GlobalSign.

Talking our professional web hosting and marketing team at Direct Sites Online is the best move in helping to make your decision. We are moving into an era where, when Google needs to make a decision between two very similar sites, the one utilizing HTTPS will be ranked higher. However, chances are that HTTPS will never become more important than other vital factors, namely, the quality of the content on your site. But that doesn’t mean that HTTPS can’t do wonders for the future of your online presence.

Analyzing Your Business Website

Analyzing your Business Website

The Top 6 Web Metrics for Analyzing your Business Website

Congratulations! You’ve got an awesome business and an even more awesome website. Everyone loves it – but there’s just one problem. You’re actually only halfway to the finish line of understanding your visitors and online events.

But don’t worry. That’s where web analytics comes in!

In laymen’s terms, web analytics is the process of analyzing the behaviors of the people who pay your website a visit. Web metrics refers to the measurement of this. Why is it so important? Well, understanding exactly what your potential customers are up to when they’re hanging around your site is vital to revealing details about their interaction with your business.

The result? You can turn your newfound insight into relevant and intelligent marketing strategies to maximize the possibility of turning those leads into customers. But with such a vast array of web analytics tools at your disposal, picking the right one can be like finding a needle in a haystack. Some are pricier than others, and some aren’t as in-depth as others. We can tell you that one of the best on the market is Google Analytics – and the fact that It’s 100% free doesn’t hurt either!

Before making your decision, take a look at the top 6 web metrics that you need to make sense of first.

SESSIONS: The amount of time a visitor engages with your site.

NEW SESSIONS: How many visits are first timers, and how many are returning customers?

USERS: Not to be confused with visits, this refers to the actual number of people who are visiting your site, regardless of how many times they personally log on.

PAGE VIEWS: The amount of pages viewed during one session.

BOUNCE RATE: Do people hang around for a while after arriving? This metric lets you know.

This is great, but it’s also just the beginning. For a more in-depth insight into exactly how web analytics and metrics works, be sure to give Google Analytics a try, and let the results speak for themselves.

Direct Sites Online can setup your Google Analytics account and help you review and analysis your results for better conversions and ongoing web site improvements.