You have probably heard about SEO (stands for Search Engine Optimisation), but how about local SEO? Do you know the difference between the two? Well, one thing is for sure, and that is that SEO optimizes the content of your website according to the requirements of search engines so that they will appear in search result inquiries. Local SEO will do the same, but as the name suggests, it will do it for a more restrained local area, like country or city.
For instance, if you have a business based in Melbourne, Australia, and most of your customers are locals, you should always pick local SEO to start with. You need to be accessible for the clients that are here first, before conquering new borders. For the moment, there is no use in showing up globally, if your products and services are made for Australians. So, here is what you need to know to benefit from local SEO.
1. Start with a proper domain name
For Australian customers, .com.au is the best choice. Having a domain name that specifies your country is the first step to making you appear in online results in your own country. The .au extension will help search engines identify you as a site destined for the local markets of Australia, and deliver search results accordingly.
2. Pick the right parameters for the Google Search Console
The Search Console is a free tool offered by Google, with the purpose of helping you keep track of your site’s performances and presence in Google inquiries. Using the tool will provide you with some indicators, such as the impressions the site managed to gather on Google, the most used keywords used by people to find the business you are trying to promote, and if the web crawlers of Google meet any problems while reading your site. But it will also help you to offer improved services to your visitors, by providing information through a feature called International Targeting. You will find it in the Search Traffic tab after you access the dashboard of the console. And don’t forget to choose Australia in the country tab.
3. Never forget to put the NAP in the footer of the page
Now, you are probably wondering what NAP is. It stands for Name, Address, and Phone. Remember how we mentioned Google crawlers earlier? Well, they are capable of reading this info as well, recognizing the local area and influencing how the search engine’s results will come up. So, having this info is great for local SEO. Still, don’t forget to mention the prefix of your city when writing your phone number. It is recommended not to use a mobile phone number that does not have a prefix or free phone numbers that are in the same case. The search crawlers will not correctly recognize your area without it. In case you have your NAP mentioned in other online environments, like social network pages, make sure that the NAP is the same everywhere, so that the search engines will recognize your business and know that it is a legitimate one.
4. Create an account on Google+
This is probably the fastest way to get noticed with the help of search engines in your local area in Australia. Your business Google+ page will help you get ranked well enough to pop up in search inquiries, so it is something you definitely need to consider.
Keep in mind that local SEO is not a method that pays results overnight. The previously mentioned tips are valid and will work, but you will have to have patience. As soon as you start, and you have made the above changes, your site will start enjoying more traffic. So start implementing local SEO techniques NOW and be consistent about it, and the rewards will come.
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