Monthly Archives: February 2016

6 Mistakes to Avoid When Registering a Domain Name

These days, it is hard to find a seamless domain name for a website as many are being registered every day. Errors and blunders may occur while searching for a lasting solution. Here are some helpful tips that can guide you in securing the perfect domain

Limiting your TLD options

Although the .com.au TLD is unarguably the best option for every Australian online business, one common mistake most website owners make is their inability to register their .com.au TLD domain across multiple TLDs. When the need of a business expansion arises in the future, the relevant TLD may no longer be available because some else must have taken it. This option is also important to consider for the purpose of brand protection. From the start, you can save yourself the headaches of capturing the .com – and perhaps .co.uk and .co.nz – versions of your domain.

Failure to register typo domains

It is a recommendable idea to include common typo versions together with different TLD versions of your site. It is a good idea to register alternative spellings to your site name especially if your business name has a different US spelling or a name that is hard to spell. Use a 301 redirect to redirect visitors to your actual site when they make mistakes while typing you site’s URL so that you do not lose them.

Combining words

One common way by which visitors make mistakes when trying to visit a website is by combining multiple words to create phrases that are not intended to be. This is a common mistake that has even happened to some popular business sites such as childrenswear.co.uk and partnerstalking.com.au. You should take out some time to think properly on how your website name should be read and pronounced. For the sake of clarity, tell it to a few friends or colleagues.

Give the job of registering your domain to a professional

The task of registering a domain could be daunting especially if you have never gone through the process before. However, this would be more convenient if the job is contracted to a professional such as a web designer. However, it is good that you register your domain yourself; by so doing, you will have full control of your website.

Always renew the domain name

Do not forget to renew your lease after purchasing a domain name. Chances are that a competitor could register your domain as soon as it returns back to the market if you fail to renew it.

Protect your site against spam.

Your contact details will be made public once you register a domain. This info can be obtained through a search on Whois database. Consider investing in a domain privacy service if you want to remain hidden from public view and do not want to get your details exposed to spammers.

Although the task of registering a domain name could be quite daunting, however, you can easily get around with a reliable domain if you have the right information and skills.

What You Need To Know About Building A Website

It may surprise you to know that lot of pieces may be involved to set up a website. Proper planning is required to building a website which also involves how to market it to potential customers.

In a bid to ensure that you achieve the best for your business, we have come up with a list of essential points you will need to consider when setting up a new website so as to achieve a simplified process.

What is the purpose of setting up the website?

There are many reasons why websites are created. Many consider it as a storefront, some take it as a depository of valuable information while others engage it as a medium of capturing leads. You can never know where to go with an effective website until you fully understand what to do with it right from the start.

Who is it created for?

Until you have understood why you need a website, then you can now answer this question. This will help you to know your audience, plan for your audience and provide for your audience. One good thing about creating a website is that there is always room for expansion in the future irrespective of how you started. You can begin by setting up the main pages and expand your site later. Think about other things that can make your site to not only look attractive but also interesting to your audience, such as social media links, ‘how to’ videos and other online checkouts.

Choosing a domain name and finding a hosting service

A hosting plan and a domain are needed to get every website up and running. It is important to choose a domain name that clearly represents your business. A .com.au TLD is best for an Australian business. If there is an extension that is of particular relevance to your business, you could register them for brand protection.

There is no need to begin with an expensive hosting package however, it is recommended to get your site hosted with a web host company that offers excellent customer support, favorable options in case you want to expand your website and 99.9% uptime.

Setting up a website

You can set up a website yourself. There are many services that make the task quite simple and easy such as WordPress. You can use this CMS to create a professional-looking site at little or no cost. However, you could choose to hire a professional web designer to help you create a custom website and manage it for you.

Marketing

In order to ensure that your site is recognized by people and that it is actively driving in traffic, then you will need to advertise it. This can be done through social media channels e.g. Facebook, Search Engine Optimization e.g. Google or in the real world e.g. word of mouth.

Lots of effort and consideration is required to set up a website however, things will become much easier once a plan is created and followed.