Monthly Archives: April 2015

Mobile Friendly Sites Will Be Ranked Higher

There are more punnamedeople than ever before who are using mobile devices to access the internet. As such, Google has made the decision that mobile friendly sites will be ranked higher. When the searches are ranked after this change, there are going to be a number of large companies who will essentially disappear from the search engines.

Having a mobile responsive website is of the utmost importance. When a person goes to a website on their smartphone or tablet, the website should conform to the screen size and make it easy to navigate. This includes not having to scroll horizontally or pinch and zoon.

Digital strategists have estimated that approximately 66 percent of Australian-based companies do not have websites that are optimised for mobile devices. This is a huge concern and has led to the Council of Small Business Australia to ask Google for more time before making the change.

The change would not just affect small and medium sized businesses. There are many ASX 200 listed companies who do not have mobile friendly sites, including Domino’s Pizza, BHP Billiton, and more.The way that Google is determining whether sites are mobile friendly are also causing concern. It cannot redirect to a separately hosted mobile site, which is what many companies are doing in order to have a mobile solution for their customers. The website design needs to be responsive. The content needs to scale properly for the mobile device without two separate versions for mobile and desktop users.

It is believed that Google is responding to the fact that many people are using apps and therefore bypassing search engines altogether. This would prevent Google from sharing advertising and making money from people searching. Google wants to maintain the hold on the mobile search market. When people have a better experience searching, they will be more apt to click ads as well.Google is not unsympathetic towards website owners and this is why they plan on easing into the transition. Another element is being added to the search engine mix ad there are more than 200 signals used in which to rank the search results.

Some businesses have decided to label this as Mobilegeddon because until they are fully mobile compliant according to Google standards, they run the risk of being invisible in the search engines, which can have a significant impact on business, and not in a good way.Ultimately, the change by Google will help businesses as it will allow people to read content from a website and interact with it more effectively when using a mobile device.

Direct Sites Online can make a website responsive and mobile compliant for Google and all of the other major search engines.

The 3 Social Media Analytic Tools You Need To Use

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While social media usage can help you to grow your business. you will not be able to reach your true growth potential unless you are able to also use their readily available analytic tools. Making sense out of all the extra information can be difficult, so it is important to know about the best ways to crunch the numbers.

Since every social media network provides you with tools to use, it’s important to know which ones to use and which ones to ignore. Use these tools in order to track the effectiveness of your social media marketing campaign.

When you are in need of a way to track the effectiveness of a recent press release or any other marketing campaign, Social Mention is the way to go. It is one of the only social media analytic tools that delivers real time data and allows a company to measure not only their reach, but also their strength and passion.

The beauty of Social Mention is that it gives a company the chance to measure the overall impact of their keywords and identifies the top users. This gives a company the opportunity to evaluate negative sentiments and provides a bevy of useful information. Social Mention is a one stop shop for all of your analytic needs.

2. How Sociable

For companies who use a variety of social media platforms, HowSociable provides detailed information about your brand’s impact on each individual platform. This helps businesses to refocus their efforts, by showing them where they need to improve and which sites have been particularly effective. Companies can use HowSociable on a weekly basis and evaluate their brand impact every seven days.

Best of all, there is an option to sign up for a free account. The free version of HowSociable provides analysis about the top 12 social media networking sites, while the pro version (which comes at a cost) covers the 36 most popular social media networking sites. Users are also able to compare and contrast their information against their competitors.

3. Sum All

SumAll functions as a command center of sorts, saving businesses valuable man hours and allowing them to focus on other, more important pursuits. There is also a free version of SumAll and their premium version allows businesses to monitor no less than 52(!) social media services.

You can also subscribe to their e-mail services, which provide users with consistent updates, as there are options to receive both daily and weekly updates. This is an ideal setup for people who are trying to save valuable time and do not wish to log in to a system every day. SumAll does not just spit out numbers at the user, it also delivers valuable context so that a business knows which areas they are most successful in and which areas they need to improve.

4 Ways to Drive Traffic to Your Site

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Business owners are constantly worrying about how to improve the conversion rate on their websites. It’s true that the average conversion rate is less than 3%. Increasing this number is a great way to increase sales. But more traffic is never a bad thing, and it isn’t that hard to get. Just follow these 4 tricks to drive more traffic to your site.

1. Use Google Tools

Google has cornered the market on innovative Internet use and they are more than willing to share the wealth. Learn how Adwords, Analytics, Keywords, and all the Google tools work to increase your site’s performance. Some of these tools are aimed at directly increasing your traffic. Others give you more feedback on how people are finding your site and what they are doing on it. The more you know, the more you can target what works and stop wasting resources on what doesn’t.

2. Start a Blog

These days everybody and their brother has a blog. You might think that it’s an overdone trend, but it’s worth pursuing. Customers will appreciate content that is relevant to them and the opportunity to chime in with their own opinions. Don’t just shamelessly peddle your products either. Spend time planning out a strategy and crafting quality content. The increased traffic to your site will do more for your business than any sales pitch ever could.

3. Get on Social Media

Like blogs, social media can seem like an unnecessary time waster. But developing your company’s presence on the biggest social media sites is one of the best ways to build relationships with your customers. This gives you a handy platform for addressing people’s questions and concerns as well. The more customers feel like you care about them, the more likely they are to visit your site and recommend you to their friends. Make sure images, blog posts, and other shareable information on your site have social media buttons nearby.

4. Master SEO

If you don’t even know what SEO stands for, you have your work cut out for you. Search Engine Optimization is what determines how easy your site is to find. It’s constantly changing, so it’s easy to fall behind if you don’t give it your proper attention. Luckily, catching up isn’t difficult. Many people shy away from SEO because it feels intimidating. If you really don’t want to tackle this, you can outsource it to an expert. If you do take it on yourself, it isn’t complicated. All it really takes is time and attention to work out a strategy that will shoot your website to the top of the charts.