Social media is the default online hangout for most people, so those who are interested in growing their audience or customer base should seek their customers on social media.
Unfortunately, too many small businesses aren’t familiar with all the different social media channels and find it takes too much time to post across networks. This is hardly surprising, given how many social media platforms exist these days. It is hard to commit the time to learn each network enough to use it effectively, and even harder to find the time to consistently use the networks.
Social Media Benefits for Small Businesses
Small-business owners sometimes can’t see how social media can benefit them and think that social media can’t help them. They often say they aren’t seeing new leads, aren’t getting direct sales and aren’t fielding any new enquiries. Ignoring social media is a mistake because consumers and companies are increasingly adopting social media and causing it to grow exponentially.
Social media benefits abound. Social media can drive traffic to your website and can create brand awareness. You can use social media to build stronger relationships with your customers and find some new ones. The question is, how do you find the time you need to learn how to use social media well enough to get a true return on your time and energy?
Solve Your Social Media Problems
The most important first step in solving your social media problems is to create a plan for how you can use social media to help your business grow. There is a wide range of social networks to choose from and you need a solid plan.
You should think of social media as an opportunity to pitch your business to a huge group of possible customers. You would never host a meeting like that without plenty of preparation but many businesses do that with their social media accounts each day.
You can build your brand and your business personality into a simple concept that can be communicated in each social network by outsourcing the work to a social media manager.
Your social media manager can create and optimize each social network profiles and develop a schedule for publishing on a regular and consistent basis. They can also respond to comments in a timely manner and encourage sharing of your content by your customers, creating massive engagement with your customer base. By committing to a regular publishing schedule you can ensure that you get the most exposure possible. Finally, your manager can arrange advertising on Facebook and Twitter and manage contests and promotions via social media.
Direct Sites Online for Outsourcing
At Direct Sites Online, we offer social media management plans that are customized for each of our clients.
For small-business owners with minimal time and resources to spare, consider outsourcing all social media marketing to an experienced online marketing manager via Direct Sites Online.
Contact us today and find out how we can grow your business with social media at: 02 9557 7623