Monthly Archives: January 2015

Pick The Perfect Social Media Site For Your Business

best social network
Everyone is on social media sites these days. Your old high school pals, your siblings and cousins, your kids, even grandma has an online profile. It only makes sense to get your business on these sites too. If you are a business owner you are likely researching new marketing strategies that involve social networking. In this article, I will review the top four social networking sites, giving you the good and the bad, so that you will have the information necessary to decide which social media site best fits the needs of your business.

 

Facebook

Coming in as the second top visited website worldwide, losing only to Google, Facebook is the king of social networking sites. With 1.28 billion active users every month, Facebook reaches a diverse crowd of people ranging across all age and social groups. If your business boasts a product or service that is appealing to a wide range of users, Facebook is the website for your online marketing.

Although some surveys are indicating that today’s teens are losing interest in Facebook, having to hide posts from Grandma can have that effect. Studies suggest teens are opting to search for alternative social media sites. The spotlight on Facebook may be starting to dim… but this is merely speculation.

Twitter

With 310 million users each month, Twitter trails in second as far as social media websites go, but do not let this small fact discourage you from marketing your business on this platform. Twitter brings business owners and their customers a completely different online experience with their microblogging style. Twitter is the perfect option for businesses looking to give up to the minute news and have the ability to react instantly with real time news and developments.

Instagram

Instagram does have a smaller following than Facebook and Twitter, but this platform attracts a far more passionate crowd of users, giving you the potential of die-hard fans for your business. This means returning customers! Instagram is targeted towards sharing images and is perfect for businesses that use their photos as the focus of their marketing such as food, fashion, and design. Instagram typically appeals to the 18-29 age group, so if your business is geared toward the younger generation, than this website is the best pick for you.

LinkedIn

LinkedIn is the social media site specifically for professionals. In the past year company pages have grown from 24 percent to 57 percent, more than doubling! LinkedIn is the way for business to connect with a significant amount of individuals. Mostly used by the 30-69 age group, LinkedIn offers a wide range of potential customers for your business. This platform is great for businesses that have interesting information to share such as breaking news or vital research.

Taking the time to choose the right social media platform to fit your business needs, with consideration of your demographic and sector, could save you many wasted years attempting to market to the wrong group. And when time is money, picking the correct social media website could mean millions!

Engage Your Audience With Excellent Infographics

infographicsThe demand for infographics is rising and it’s no wonder. Even just one infographic on your website delivers lots of information is an easy to remember format. Infographics are also an easy way to share information on social media sites. Most people process information visually, so by condensing information into an attractive infographic you give people an engaging way to explore a topic. According to Smart Insights (results posted by infographic, coincidentally) traffic to a webpage increased by an average of 12% when infographics were used.

You might think that your budget doesn’t run to infographics, but quality doesn’t have to mean expensive. While you may not have the funding to hire a professional designer to create the perfect infographic for you, there are a number of online tools capable of helping you make your own.

Infogram

Infogram is a free service that allows you to create professional grade infographics in minutes. Absolutely no design or programming experience is needed to use this tool. All that is required is an idea of what image you would like to display and the facts that you want to include. The built-in spreadsheets make editing your data easy and you also have the option of importing your own XLS, XLSX or CSV file.

This tool works really well for small businesses. These images are easy to upload and will help make your webpage something to be proud of. If your infographics contain any sensitive data you can be sure that it’s protected with passwords and private links.

Piktochart

Piktochart is a simple but mighty design app. Plus, it’s free! It’s target audience is non-designers, so you can create interested images with little to no experience. Piktochart infographics are fully readable by search engines which will help direct more traffic to your site. They also have a lot of interactive elements for users which increases popularity.

They have a large variety of template to choose from and you are free to edit absolutely anything on your image. These infographics are easy to share and embed, plus compatible with SlideShare and Evernote.

Canva

Canva is a very versatile design tool, capable of creating flyers, presentations and Facebook covers, among other things. While much of Canva is free, some images and graphics come at a slight cost-usually only $1.00. Uploading your own image is free and gives you a completely unique infographic.

Some of Canva’s best features include intuitive resizing, simple recolouring and a wide selection of icons, arrows and charts that you can incorporate into your image.

With these simple design tools, no experience is no excuse not to design your own creative and appealing infographics to be valuable assets to your site.