Monthly Archives: December 2014

How To Make The Most Of Online Traffic

we traffic use
Today’s internet is a battle ground trying to capture the attention, and money, of the browsing consumer. Web sites grow increasingly more flashy and intricate every day, in an attempt to capture that elusive lead that may lead to a sale. All of this is an attempt to make sure a customer uses your site, and does not move on to your competitors website.

Of course not every person whom comes to your website of business can be a buyer. A good number of them are just doing research, comparing prices or make future plans. Yet todays casual on looker can be tomorrow’s big sale.

A few ways to accomplish this is to make them want to contact you. Give them incentive to come back. Give yourselves a way to chase them. Using free estimates is a good way to get the information of a potential customer. So is giving free consultations and estimates.

The more ways the customer can contact you, the more likely they are to. Why do you think webpage all have contact us pages with phone numbers, web addresses, email addresses and physical addresses? Also make sure to avoid ambiguous phrases that people do not understand, such as sign up now, or submit. If you do have these phrases, make sure they are well explained. Get the customer on with an actually sales person and you have won half the battle.

Making sure rewards are in place gives a customer even more incentive to contact you. Discount programs, aiding in their research with digital content that is also an ad for your wares, and free consultations again will all lead to more sales contacts. Making all these discounts, and incentives relevant to the situation will also go a long way toward getting a customer toward looking to buy instead of browsing.

Above all else make sure people can look at your site and trust what they see. Place plenty of security badges so they know their information and transactions are secure. This goes a long way toward getting people into a buying mood.

The most important thing is to make the best situation out of the leads you do land. An online statistic published by Forbes magazine states that seventy one percent of all leads generated from online sources, are just wasted by companies.

Make sure that is not happening to you. Do these things by making sure you have good and dedicated people in place. Make sure every contact is being contacted in a timely and efficient manner, and contacted by the right people. Every time a browser hits your website, you have a chance. You have a chance to turn a casual browser into a repeat buyer. Do everything to ensure that every time and your business will succeed.

If you need help setting up or maintaining your web site, contact Direct Sites Online of 02 9557 7623 or email info@directsitesonline.com.au

Is Your Tired Old Website Losing You Business?

tired_old_website

Even if you are one of the few that actually did their company website themselves, you need to take a look at how you present your company and your products or service on your home page. You may be resistant to changing your “baby” but keeping the same old page means you lose customers, will not be found by new customer’s, and will end up last on search lists.

You need to look at your entire web presence and manage that presence as a unified sales tool. Granted redoing your website may be expensive and time consuming but if you cannot compete you will not stay in business.

This is the system that works. Look at everything you are doing and make lists of what is working for you and what is not. Working for you means bringing traffic to your site but it also means selling to all the markets with all the tools you can.

Get in the present.

Your site may be using displays and photos that are not handled well be the newest versions of most ISPs. The idea is to change to the best display method that allows your site to be accessed by more potential clients. Some clients may not even know you exist because your website is so old that their wireless phone or PC just cannot see your site.

Appearance is everything in on-line sales. Look at what your competition is doing to enhance the eye appeal of their sites and products. If you cannot match what your competitors are doing it is definitely time to update your site. Appearance also includes a look that says secure and trustworthy.

You need to make your site compliant with what Google demands from its present search engine criteria. Yes, that means rethinking any idea you had of keywords and rewriting the scripts on every page of your website. Google’s Panda looks for content quality as opposed to keywords so if you cannot produce high quality copy get a pro to help you.

Redoing your site to be compliant with Google means you get to the top of local, national, and international search pages. Being at the top of search pages means you get more hits to your site and more hits means more money for you.

Make your site accessible to all media.

The majority of sales made in Australia through websites have been done over the phone for the last several years. If your website is not perfectly compatible with phone access then you will miss out on sales. The trend is not destined to change in the near future so an investment in upgrading your site to a phone friendly sales force is a necessity to stay competitive.

Coordinate what you do on social media with your home site. You may just need to add links and start a social media campaign. More people rely on the opinions expressed in social media as guides for their buying decisions than ever before. If you do not have a social media presence then no one will be talking about your business.

Do not go social media crazy at the expense of any other sales potential your website can provide for you. Spending all your time and money on your social media site means you do not see new customers that do not do social media.

The basic idea is simple. Regular updates of your website make your site user friendly and make you more money.

If you need help setting up or maintaining your web site, contact Direct Sites Online of 02 9557 7623 or email info@directsitesonline.com.au

 

The 7 Social Media Marketing Trends That Will Dominate 2015

2015
As the year draws to a close, it is time to look ahead to 2015 and examine which social media marketing trends will take over and dominate in the coming year. Let’s take a look at the seven social media sites that are prepped for a takeover in the next year and why.

1. Ello positions itself as the anti Facebook

Facebook has dominated the social media world for so long that it is almost impossible to envision a legitimate competitor. But Ello has come along and promised an experience that is devoid of advertisements and allows the user to enjoy a greater sense of privacy. To date, Ello has yet to put much of a dent in Facebook’s popularity, mostly due to its status as an invite only site.

At this moment in time, it is hard to ascertain Ello’s long term viability. Regardless, Ello is poised to grow in visibility in 2015 and will undoubtedly finish the year in a more advantageous position than they began with. Observers are going to be tracking Ello’s progress with great interest.

2. Facebook’s ad pricing is on the rise

Many experts are speculating that Facebook is in a decline. The site’s reach is not what it once was, and with threats like Ello on the horizon, it is time for Facebook to reverse the effects of this slide before it is too late. Unless Facebook is able to stem the tide, business owners will start to take their marketing plans to other sites.

As a result of the decrease in reach and the lessened amount of posts that are able to be seen by all, financial observers are predicting that Facebook’s ad pricing will rise in 2015, to meet the raise in demand. By limiting the amount of advertising that fans see, Facebook can continue to charge more for ads, since reach of organic posts is on a decline.

3. The Twitter business model continues to prosper

Twitter is revolutionizing the world of online business promotion, by offering businesses the flexibility and selection that they crave most. This allows a business that is smaller in size to compete with the big boys. Twitter offers an innovative rate structure that gives a business the opportunity to pay for the performance provided, instead of a click based economy.

Smarter businesses are opting to use Twitter for their promotional needs, because they are able to afford paying for what Twitter provides, which is performance. Visibility is no longer important, but results will never go out of style.

4. Google Plus’ decline into obscurity continues

Google Plus has struggled from the onset, as experienced social media browsers reported very little fundamental difference between the services provided by Google Plus and a variety of social media mainstays, such as Facebook and LinkedIn. Google Plus has also lost one of their biggest beacons of positive thinking when Vic Gundotra left.

Technological observers have already predicted that 2015 will hasten the inevitable decline for Google Plus. Google Plus has likely already cost itself a chance to be considered on the same level as Twitter and Facebook and can only be salvaged from a platform perspective. The days of seeing Google Plus as a product have seemingly come and gone already.

5. Instagram becomes a even more essential social media marketing tool

Instagram is growing in popularity even faster than experts were able to predict. Hundreds of millions of users utilize Instagram on a monthly basis. When it comes to social media marketing based in images, Instagram has no peers. Instagram has also begun to set itself apart by offering users the chance to post their own micro videos.

This allows them to differentiate themselves from other social media sites and augurs well for a great 2015. While Vine also offers the micro video capability, Instagram is poised to pull ahead of Vine in 2015, due to the unique experience that it offers to its users. As Instagram grows, marketers will continue to use their video advertising to their benefit. For advertisers who are trying to reach youth culture, Instagram is on the rise.

6. LinkedIn strengthens its choke hold on the B2B market

LinkedIn has raced out to the early lead as the premier B2B network, and this gap should only continue to widen as 2015 dawns. While LinkedIn does not quite compare to the numbers posted by Facebook and Twitter, they are second to none among B2B sites. When it comes to B2B based marketing, LinkedIn’s numbers actually comparatively to Facebook and Twitter.

It is believed by many that 2015 is the year that LinkedIn finally surpasses Facebook for the B2B marketing crown. Considering that LinkedIn was only 1 percent away from surpassing Facebook this year, that just may be one of the safest bets that can be made for the coming year.

7. Social media will become a larger pillar of content marketing

Marketers have begun to realize that social media marketing is the most cost effective method of ensuring that their content is placed in front of the largest audience possible. Having a viable distribution strategy in place for content has now become more important than the actual content.

Now that marketers are slowly coming to this realization, social media marketing will take on a larger role in an advertising campaign, as opposed to being just one of the many ideas that are utilized. Designing successful social media strategies for distribution of content will take on more importance in 2015.

Direct Sites Online can help you with your social media requirements, keep you focused on your goals, and measure your successes. Contact us today on 02 9557 7623 or email info@directsitesonline.com.au