Monthly Archives: August 2014

A basic guide to Google Pages

Google My BusinessIf you are not already there, then it is time to ‘get on Google’ and set up a business page.

Google Places has been renamed and rejigged Google My Business and now Google will help your business go even further.

Google My Business allows you to:

  • be found more easily by your customers
  • be more accessible from mobile devices
  • Build up customer reviews (if have a ‘local’ type business)
  •  Use Google Hangouts for free webinars or video calls
  •  Build even better relationships with existing and potential
  •  And much more!

Get started by visiting Google My Business and filling in the form. You will automatically be given a Google Plus page to populate, and a postcard will be sent to your address for you to verify.

One of the great things about Google My Business is it gives you a real insight into who is looking at your page and what actions they are taking on your content.

Google Insights allows you to:

  • See how many followers you have
  • Interact with them individually
  •  The gender split (once you have at least 200 followers)
  • Accept and respond to reviews
  • See the total views of your content
  • Note the engagement on posts, and which type of content gets the most engagement

Marketing on Google

There is a lot more you can do to market your business once you are set up on Google

For example:

  • Start a “community” of like-mined people and potential customers
  • Organise a “hangout” and set yourself up as a subject matter expert
  • Share content publically or privately
  • Respond to messages from clients and customers

If you need help setting up or maintaining a Google My Business page, contact Direct Sites Online of 02 9557 7623 or email info@directsitesonline.com.au

Consider your website audience

Consider your target audienceWhen you are building a new website, it’s not enough for you to think it looks good and is functional.

A major part of planning a website is to consider your audience.

Hopefully, you have already mapped out your target audience as part of your marketing plan, so it’s time to review this information.

There may be a slight possibility that your website target audience may differ from your broader target audiences, depending on what you offering through your website, so you need to be aware of this.

And if your target is “everybody”, it is time to go back to the drawing board! While it would be nice to appeal to everybody, it’s almost impossible and you will find that by trying to do so, you appeal to nobody.

Once you have nutted out your audience, it’s time to imagine them as human beings. In other words, build their profile – their gender, age bracket, level of education, geographical location, hobbies, drivers, pain points and internet user experience.

If you have more than one target audience, build a persona for each of them.

By doing this, your web developer and designer can tailor the imagery, content and calls to action around their specific needs.

If you are unsure about what drives your target audience – then ask them!

Use social media channels or face-to-face networking opportunities to connect with your target market and learn more about their buying habits.

If you know…

  • who they are, then you know how to get to them (what blogs they read, what social media channels they frequent, what they search on Google)
  • how they describe the type of services you offer, then you can word your website copy to match
  • how they choose and compare purchases, then you can structure and prioritize your site content
  • what they want, then your value proposition can state exactly that
  • what they don’t care about, then you can get rid of it from your site
  • how their life is better thanks to your service, you know which benefits to focus on.

So before you begin any kind of design work on your website, stop and identify who your target audience is, what they look like, and what they want out of your website.

Direct Sites Online builds small business website with your target audience in mind. Call us today on 02 9557 7623 or email info@directsitesonline.com.au