Monthly Archives: July 2014

Lost for video ideas? Here’s six to get you started

Video ideasWe have all heard about how awesome video is and how all businesses should use it as a way to engage and inspire your target audience. After all, You Tube is the biggest search engine after Google.

And by telling your story in a natural way, you show your prospects that you are a competent, confident business person who cares about how they feel.

Not to mention the fact that when someone chooses to watch your video, they are already interested in your product or service.

But knowing this doesn’t make it any easier to come up with ideas for your video.

So how can you engage and inspire your audience through your website video? Here are seven practical and easy-to-implement ideas to get you started.

Introduce yourself:  This is a great way to let potential clients and customers know a little more about you – what drives you, why you chose to do what you do, your passions, your interest, and how all this can work for them. And you can use the video to direct people to other parts of your site – especially your conversion pages.

Go behind the scenes – People love the idea of feeling as if they are in on a secret. And what better secret that a behind-the-scenes look at your product or service. What goes in to the perfect sandwich at your café? Or the website design process? You can include everything from the concept to the product rolling off the (literal or theorectical) assembly line..

Case studies – These are a great way to show people your successes, without being too self-congratulatory. They don’t have to be long to be effective – generally about fice minutes is fine.

Training videos – This can take the place of written FAQs. For example, you can show a prospect how to clean the garment they are about to buy; or you can share the recipe for your café’s most popular dish; or perhaps you can demonstrate how well your knife chops the dinner veggies..

Interviews – Show that you are part of the “in crowd” in your niche by interviewing some of the key influencers in your industry. This is a great way to not only connect with someone who is respected in your field, but to also share their expertise with your audience

Product tours – A bit like a combination of the “behind the scenes” and “introductory” videos, these are a excellent way to tell prospects about about your company’s products and services. But remember, you need to focus on benefits, rather than features.

For more information on the power of website videos, or to arrange a consultation, please contact Direct Sites Online on (02) 9557 7623 or email info@directsitesonline.com.au

Google Trusted Stores

google trusted storesThose of you who are used to online shopping (or who own an online store and keep an eye on competitors – especially those in the USA), would have come across a nifty little badge identifying a site as a “Google Trust Store”.

When you click on this badge, you get more information about the such things as customer service, dispatch times and purchase protection.

According to Google, this badge means you can these stores mean you can “Shop knowing you’ll receive reliable shipping, excellent customer service, and free purchase protection”.

Although only in Beta in Australia at the moment, it’s worth knowing how you can get accredited once it is completely rolled out on our shores.

And while the performance standards are pretty high, they are worth aiming for – just check out the success stories.

If the US example is anything to go by, to become a Google Trusted Store, you will need to:

  • Have your own SSL Certificate installed and running on your site.
  • Be consistently processing more than 200 orders within a 28-day timef rame.  This averages to just over 7 orders per day.
  • Not sell restricted products or services, such as weapons, or pharmaceuticals.
  • Use real shipment tracking numbers so that Google can check that your shipments are delivered on time.
  • Provide reasons when an order has been cancelled
  • And respond to all customer issues within 1 business day.

It’s easy to see how being able to display the Trusted Store badge will help with conversions.

Direct Sites Online has worked with online retailers for more than 15 years, and we can help you apply for – and get – a Google Trusted Store Badge when the program rolls out in Australia. Contact us today on 02 9557 7623 or email info@directsitesonline.com.au