Monthly Archives: June 2014

Creating a LinkedIn company page

Linkedin company pagesBy now you should be aware of the important of having a personal profile on LinkedIn and how to make it work for you, but did you know you can also set up a LinkedIn Page for your business.

A LinkedIn Company page lets people learn more about your business, as well as allows you to post job opportunities straight to people who hold the relevant qualifications.

It’s a fairly simple procedure, which is well explained on LinkedIn.

  • Once you open your LinkedIn Profile, most the curser to the top of the page, over “Interests” and select “Companies.
  • Click “create a company” and enter the business name and a work email address.
  • Click continue and follow the instructions to enter further information.

Why have a LinkedIn Company page?

Company pages are a perfect way for LinkedIn Members to research your business. They can follow your page to keep up-to-date with your products and services.

You can use your company page to let prospects and customers get to know your employees, as well as your brand.

You can even use them to target your “help wanted” ads to your perfect candidates.

On top of all this, through sharing relevant articles and insights, LinkedIn Company pages are a great way to establish your business as an expert in your field.

And the best thing about company page are the tabs – especially the overview and services and products tabs. The former offers a snapshot of your company, including the latest post you shared, and all your employees on LinkedIn; while the latter gives a potential customer a sound understanding of all your offerings.

You can even display your company’s blog posts and Twitter feeds and directly connect, with people following your company.

For more information, or to get assistance with your LinkedIn company page, please contact Direct Sites Online on 02 9557 7623 or info@directsitesonline.com.au

Five magic email marketing ideas

email marketingThese days, social media grabs a lot of the marketing headlines, but speaking directly to your customers through your email list will always be the most powerful weapon in your marketing armoury.

The trick to be heard above all other email marketers is to add some magic and grab your readers’ attention.

Here are five ideas to add some WOW factor to your campaigns.

1. Action-packed: Use short, snappy headlines, interesting tidbits and humour to draw in the crowd. There is nothing wrong with showing some personality – an email newsletter doesn’t need to be dry and business-like.

2. Break the rules: Maybe short and snappy isn’t the way you want to go, and that’s fine. Instead, use your email newletter to craft long, information laden material for your expert customer. This works best for a technical or scientific audience.

3. Fact-filled: Use your newsletter to share interesting facts with the audience. Say, for example, you are a cake maker, you could list the most popular icing flavours in Sweden, or the history of cake making.

3. Win them back: An email campaign is a great way to win back customers who have not purchased anything in a while. You can set you software to send inactive customers a sweetener – a discount or a special offer. This is a great way to remind people you still exist.

5. Deliver something new, every time: Subscribers love to know they are getting something special, and something that adds value to their life. So maybe if you are a jewellery designer, you can give regular hints about caring for jewellery; or maybe a restaurant could share recipes.

No matter what your business sells, one of these magic tips are bound to work.

But don’t forget that none of this will be worth anything without eye-catching design and a solid list of email addresses.

Have a look at what others are offering in your niche – and offer something different!

For help with your email marketing, contact Direct Sites Online on 02 9557 7623 or email info@directsitesonline.com.